Nazara Arm Datawrkz Buys UK’s Growth Marketing Agency Space & Time
by Lokesh Choudhary · Inc42SUMMARY
- Datawrkz has picked up 100% stake in UK-based growth marketing agency Space & Time for around INR 52.3 Cr in a cash and stock deal.
- Datawrkz plans to expand into Europe and North America, combining Space & Time’s growth marketing expertise.
- Notably, the company was acquired by Nazara in early 2022.
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Gaming giant Nazara Technologies’ subsidiary Datawrkz has picked up 100% stake in UK-based growth marketing agency Space & Time for around INR 52.3 Cr in a cash and stock deal.
With this buyout, Datawrkz plans to expand into Europe and North America, combining Space & Time’s growth marketing expertise with its programmatic advertising capabilities.
Datawrkz’s founder and CEO Senthil Govindan, who will be joining Space & Time’s board with this deal, said,“…the cultural alignment and shared focus on delivering value for clients make this acquisition a perfect fit. We anticipate this collaboration will significantly boost growth for both companies, with Space & Time driving our expansion in Europe.”
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Datawrkz was founded in 2013 by Govindan. It is a global advertising technology startup focused on accelerating user and revenue growth for clients through highly optimised digital advertising.
Later, it was acquired by Nazara in early 2022.
(The story will be updated soon)