Razorpay Partners With OpenAI To Help Indian Brands Advertise On ChatGPT

by · Inc42

SUMMARY

  • IPO-bound Razorpay announced today that it has deepened its partnership with AI major OpenAI to help Indian brands advertise on ChatGPT
  • The fintech company has been working with OpenAI and NPCI on infrastructure that allows merchants to create ChatGPT-native storefronts, sync product catalogues and eventually complete purchases within the chat interface
  • Under the partnership, Razorpay Engage will enable brands to prepare product catalogues, launch and manage campaigns on ChatGPT Ads