Power Vacuum: ‘Kitchen Tech’ Startups Step Up To Fill India’s LPG Gap
by Gargi Sarkar · Inc42SUMMARY
- As concerns around LPG availability began to circulate, households across India responded with a measurable pivot to electric cooking appliances
- While induction cooktop sales on Amazon have soared 18X over the past few weeks, Croma’s highest single-day sale for induction cooktops surpassed what the chain previously sold in a month
- With demand surging overnight, supply chains are now under pressure to keep up, while retailers and ecommerce platforms are scrambling to respond to the demand
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India’s kitchens rarely change overnight. For decades, the LPG cylinder has been more than just a utility, it has been a deeply embedded part of everyday life. But over the past few weeks, the LPG crunch has begun to disrupt that stability, pushing consumers to rethink how they cook, what they cook, and increasingly, what they cook on.
What is unfolding is not merely a temporary spike in appliance sales. It is a rare moment where a supply-side shock is accelerating a long-pending transition from gas-dependent kitchens to a more diversified, electricity-powered cooking ecosystem.
As concerns around LPG availability began to circulate, households across India responded not by abandoning gas altogether but by hedging their bets. The result was a clear and measurable pivot toward electric cooking appliances, especially induction cooktops.
Retail data reflects just how sharp this shift has been. According to Tata-owned retail electronics chain Croma’s CEO and MD Shibashish Roy, the company is witnessing a surge in demand for electric cooking appliances, with induction cooktops leading the momentum.