D2C Skin & Haircare Brand CHOSEN Bags $5 Mn

by · Inc42

SUMMARY

  • D2C skin and hair care brand CHOSEN has raised $5Mn (about 47.5 Cr) in its Series A round led by Fireside Ventures, with participation from BOLD, L’Oréal’s corporate venture capital fund and Alkemi Growth Capital. 
  • The funding round also saw participation from multiple angel investors, including CaratLane cofounder & ex-CEO Avnish Anand and a cohort of practising dermatologists.
  • With the latest round, the brand’s total funding has reached over $6 Mn, including $1.2 Mn raised from friends and family in 2024.