The CFO Code: Decoding How India’s Top CFOs Think, Build And Scale
by Team Inc42 · Inc42SUMMARY
- Finance is no longer a back-office function, as CFOs at high-growth startups increasingly sit at the intersection of technology, strategy, and compliance
- Against this backdrop, Inc42, in collaboration with Avalara, is launching The CFO Code, a series exploring how India’s finance leaders are rebuilding financial functions for scale
- The series will unpack the evolving CFO role, from finance stacks and AI-led compliance to capital allocation, and the growing pressure to balance growth with profitability and audit readiness
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As Indian startups graduate from venture-backed bets to public-market businesses, the finance function is undergoing a sea shift.
As startups scale, raise capital and navigate complex regulations, CFOs are seen balancing technology, strategy, compliance and growth. Finance leaders are increasingly expected to build systems and processes that allow companies to grow without losing control.
Technology is becoming central to this transition. Whether it’s automation, real-time reporting, ERP systems, or data-led decision-making, finance teams are juggling to optimise for speed, visibility, and precision.
This made us question: how are CFOs redesigning financial workflows with automation? Where are they deploying AI? And how are they measuring the returns from new products, expansion and technology investments?
Therefore, Inc42, in collaboration with Avalara, is launching The CFO Code, a series that goes inside the minds of finance leaders at some of India’s most ambitious tech startups.
In this three-article series, three CFOs from India’s leading tech startups will share their insights and playbooks and explain the nuances of how today’s finance leaders are helping build companies for scale.