Jio Introduces New RCS Business Messaging Rates For iPhone Users In India

by · Inc42

SUMMARY

  • Reliance Jio has introduced a new pricing structure for rich communication services (RCS) business messaging
  • The development follows Apple's expansion of business RCS support on iPhones in partnership with telecom operators
  • The new rates came into effect on September 1, where marketing messages will cost ₹0.27-0.30 per message, while transactional messages will be charged at ₹0.25 and OTPs at ₹0.11-0.16 per message