Emami To Acquire 60% Stake In Vedix & SkinKraft Parent For ₹321 Cr

by · Inc42

SUMMARY

  • The FMCG major will buy the remaining 40% stake over the next 4.5 years in two tranches, with the final consideration linked to the startup’s future performance
  • The deal will leverage the D2C brands’ strong consumer affinity and high repeat engagement, while the FMCG major will likely offer operational muscle and offline presence
  • While Vedix focuses on customised Ayurvedic products, SkinKraft uses a dermatology-led approach to sell skincare and haircare products