Canadian denim brand DUER is redefining what it means to wear jeans

We spoke with the founder about denim industry disruption and the sustainability movement

Reviews and recommendations are unbiased and products are independently selected. Postmedia may earn an affiliate commission from purchases made through links on this page.

Canadian denim brand DUER has been shaking up the clothing industry since 2015, after a successful two-year Kickstarter campaign. The company has created a range of “stretch performance denim” crafted from plants and various recycled materials, putting an entirely new spin on jeans.