What do B2B CEOs really think about brand building?

We speak to B2B CEOs about their perception of brand building, what it takes to get budget signed off and the benefits of giving marketing “full flexibility”.

· Marketing Week

By Matthew Valentine 17 Sep 2026 7:00 am

Despite the push from many B2B marketers to invest in brand, without backing at the highest level this desire might end up being more a dream than a reality.

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