‘A mountain to climb’: BrewDog’s new CMO on his plan to return the brand to health

New CMO John Beasley admits the brand has a big task ahead to regain the trust it lost over recent years.

· Marketing Week

By Niamh Carroll 30 Sep 2026 3:00 pm

BrewDog has a “mountain to climb” to regain trust with consumers, admits its new chief marketing officer, as the brewer’s owners attempt to kickstart a new era after a turbulent year. 

We recommend activating Javascript in your browser.

Not yet a subscriber?

Buy today to continue reading

Recommended

Marketing News | Marketing WeekAll the latest marketing news, including updates on big brand campaigns, daily round-ups and killer stats.26 Jun 2019Niamh Carroll | Reporter, Marketing WeekNiamh is a reporter for Marketing Week, covering FMCG, food and drink, utilities and travel.30 May 2022Marketing Opinion | Marketing WeekAll the latest opinions from the world of marketing.03 Jul 2019The rise and fall of BrewDog, the role of brand community, and the lessons for marketersNews that BrewDog has put itself up for sale shows a brand in distress, but there are lessons to be learnt about the power of building a genuine community that helped the brewer scale in the first place.26 Feb 2026Charlotte Rogers | Associate Editor at Marketing WeekCharlotte Rogers is associate editor at Marketing Week. She is responsible for all long-form content, covering features and analysis.20 Oct 2016