70% of brands ‘change business for the better’ due to non-profit tie-ups, data finds
Partnering with NGOs is helping brands deliver better business practices, new research finds, as most corporates and NGOs expect tie-ups will increase.
· Marketing WeekBy Amrit Virdi 15 Sep 2026 12:01 am
Corporates and NGOs are committing to longer-term strategic partnerships, as pressure to get a handle on ESG (environmental, social, governance) grows and AI rises up the corporate agenda.
For 70% of businesses, key non-profit partnerships have helped change their business practices for the better – up from 68% last year – according to C&E Advisory’s 2026 Corporate-Non-Profit Partnership Barometer.
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