Ernest Jones welcomes customers into newly refreshed store in Victoria Centre

A high-street jewellery retailer has opened the doors to its new refreshed store in the Victoria Centre. Ernest Jones is welcoming customers into its renovated store, which has a range of new features to improve and enhance the shopping experience.

Store manager, Nigel Street, said: "We wanted our Nottingham customers to feel right at home from the moment they enter our store. As a trusted jeweller with a reputation for quality, craftsmanship and expertise, we’re here to help our customers celebrate milestone moments and so we really wanted to heighten that sense of occasion in our store."

Every aspect of the refurbishment was designed with local shoppers in mind, and to celebrate the store's new look there will be a celebration event from Friday, October 25 until Sunday, October 27. During this time Ernest Jones is inviting shoppers to join them for a glass of bubbly and a chance to view the latest collections, learn more about the services, and enjoy an extra 10 per cent off the final weekend of sale.

Mr Street added: "We’re really excited and hope our customers, will love our makeover." A total of 14 Ernest Jones stores will be refurbished across the UK this year, as well as 41 H Samuel stores, which are owned by the same parent company Signet Jewelers UK.

Neil Old, managing director Signet Jewelers UK and Ireland, stated: "This significant investment underscores our dedication to local high streets and shopping centres across the country.

"We believe that a vibrant retail sector is a vital part of a thriving community and we hope local shoppers will warmly welcome our refurbished stores."