Lower Costs Now

by · FactCheck.org

Political leanings: Democratic

2024 total spending: N/A

Lower Costs Now is a Democratic super PAC that was established in early September, according to a filing submitted to the Federal Election Commission. It is affiliated with FF PAC, formerly known as Future Forward USA PAC, a hybrid committee that was the main outside PAC supporting Joe Biden’s and Kamala Harris’ presidential campaigns in 2024. 

One of the few things on Lower Costs Now’s minimal website is a message that reads: “Americans can’t keep up with the soaring cost of everyday life. Nobody should be priced out of a decent living.”

FEC records show the group has received more than $50 million as of Oct. 14, with nearly all of its donations coming via transfers from two other political committees — SMP, which contributed $30 million, and FF PAC, which gave $20 million. SMP, more commonly known as Senate Majority PAC, is a well-funded super PAC that aims to help Democrats win Senate races. 

Lower Costs Now has reported spending nearly $33 million since September on independent expenditures, which are communications expressly for or against candidates. As a super PAC, it is allowed to raise and spend unlimited amounts of money trying to influence federal elections. Its independent expenditures cannot be coordinated with candidates or political parties. 

As of Oct. 26, Lower Costs Now has aired more than 340 unique TV and online ads either for or against Senate candidates, according to the database of AdImpact, a service that tracks political advertising. The AdImpact data show the group has spent more money in Iowa, more than $13 million, that in any other Senate race. It has also spent millions of dollars on the Kansas, Ohio, Texas, Georgia, Michigan and Alaska Senate races, which are all close election contests, according to the Cook Political Report’s Senate ratings. 

Notably, the super PAC’s ads have not exclusively focused on affordability and cost-of-living issues, as its name may suggest. As an example, AdImpact says the group has spent more than $2.8 million airing an ad that claims Republican Sen. Jon Husted of Ohio “voted to cover up the Epstein files,” a misleading charge that we wrote about in June.


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