EXCLUSIVE: Messika Has Named a Chief Brand Officer

by · WWD
Edouard SchneiderBuonomo & Cometti

A NEW JEWEL: Messika is beefing up its management ranks amid its international expansion, hiring communications veteran Edouard Schneider as chief brand officer, effective immediately.

It’s a new role at the French jeweler, and Schneider becomes a member of the leadership team, reporting directly to Valérie Messika, creative director and founder.

“He will be responsible for overseeing all communication and brand image activities across the group, including its international subsidiaries in New York, Shanghai, Hong Kong, Tokyo, and Dubai,” Messika said in a statement shared exclusively with WWD. “His areas of oversight will include public relations, celebrity partnerships, events, social media, brand image, and visual merchandising.”

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An ebullient executive with more than 20 years of experience in communications, press and PR, Schneider was most recently global communication director and head of the French division at Acne Studios, where he was also a member of its executive board.

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“His dynamic energy, extensive experience and deep understanding of the luxury industry come at a pivotal moment for Messika, as we expand our international footprint,” Valérie Messika said. “Edouard’s global expertise, particularly in Asia, will be instrumental in driving growth in these strategically important markets.

“Throughout his career, Edouard has consistently demonstrated an exceptional ability to design and execute innovative communication strategies with a global impact,” she added.

Valérie Messika and a model wearing the Thousand Fires necklace.Alex Rosu/Courtesy of Messika

Schneider was previously global head of press and public relations at Louis Vuitton and has worked at Maison Margiela, Sonia Rykiel, Givenchy and Swarovski.

He holds a master’s degree in marketing and communication business management from Paris business school ESG.

In the post-pandemic period, Messika has been growing strongly, with organic growth above 40 percent every year, as reported.

It has been opening stores at a steady clip, adding 18 boutiques in 2023 and 15 this year, bringing its own-retail to 90 doors and an overall network of 600 points of sale worldwide.

It recently opened a Paris flagship at 52 Avenue des Champs-Élysées, and New York City is next.

Separately last week, Messika became a member of the French luxury goods association Comité Colbert.