Field & Stream, La Matera to Create Co-Branded Belts
by Jean E. Palmieri · WWD- Share this article on Facebook
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Field & Stream has partnered with accessories brand La Matera on a line of men’s polo belts.
The inspiration for the Field & Stream x La Matera Belt Collection was drawn from the rugged textures of La Matera’s woven belts as well as the rustic feel of the outdoors.
The limited-edition collection includes three co-branded styles: La Caza, El Pez and El Rio.
“At La Matera, we pride ourselves on offering the highest-quality woven belts, polo belts and leather accessories that are designed to accompany you on your journey, whether you’re traversing through bustling city streets or venturing into the great outdoors,” said Jon-Mark Craddock, chief executive officer of La Matera. “The collaboration with Field & Stream is an extension of what our brand represents and we are excited to enter this partnership.”
Doug McNamee, Field & Stream president, said the collection aims “to reflect the consumer’s outdoor lifestyle with the quality, craftsmanship and rich storytelling La Matera is known for.”
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The belts retail for $195 and are being sold on both La Matera’s and Field & Stream’s websites.
Field & Stream traces its origins to 1871 and is focused on hunters and anglers. La Matera was founded in 2012 and also produces watch bands and other accessories.