Vinted Brings AI-Powered Post-Purchase Offers to the US Through Expanded Rokt Partnership

by · WWD
VintedCourtesy

Vinted is expanding its partnership with e-commerce tech company Rokt into the United States. The partnership has been running for two years now in the U.K. and across six of the European markets, including France and Germany and is now being rolled out to the U.S.

Terms of the partnership were not disclosed.

Since the companies first teamed up in 2024, Vinted said it has been using Rokt’s machine learning to optimize hundreds of millions of transactions across Europe. The integration enables Vinted to show shoppers personalized offers from non-endemic brands straight after they’ve completed a checkout. The European rollout has seen an average customer engagement rate of 4 percent.

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“Rokt helps us use our first-party data to make the post-purchase experience more relevant for each member,” said Satya Vinnakota, director of ads at Vinted. “It’s about delivering the right message at exactly the right time, creating more value from each transaction while giving our members an experience that keeps them engaged.”

Founded in Lithuania in 2008, Vinted became Lithuania’s first unicorn in 2019 and now has over 2,000 employees across offices in Vilnius, Germany and the Netherlands. Bringing Rokt’s ad infrastructure to the U.S. is intended to bolster monetization as the Vilnius-based platform continues to expand its presence in the U.S.

“Vinted has built significant momentum with Rokt across Europe, and expanding our partnership to the U.S. is a natural next step,” said Marc Allsop, head of EMEA at Rokt. “Rokt will help the company create even more value from every transaction by delivering relevant experiences to its growing customer base.”

The announcement marks another busy year of growth for Rokt, based in New York. The company hit $800 million in revenue in 2025 and are expecting their network to power over 13 billion transactions across the thousands of e-commerce businesses on it in 2026.

The Vinted announcement comes on the back of a string of recent deals with major retailers and platforms such as PayPal, Fanatics, Ulta Beauty, Cineplex, Albertsons and Macy’s—as well as the company’s recent acquisitions of Canal, mParticle and Aftersell.

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