Heela Yang Departs Sol de Janeiro

by · WWD
Sol de Janeiro's bestselling Brazilian Bum Bum Cream

PARIS – Big changes are afoot at Sol de Janeiro, as its co-founder Heela Yang is exiting the brand.

Jordan Saxemard, chief marketing and digital officer for the L’Occitane-owned brand, is succeeding Yang in the chief executive officer position.

“The L’Occitane Group acknowledges Heela Yang’s role as co-founder of Sol de Janeiro and her contributions in establishing the brand,” the group said in a statement.

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Saxemard has had more than two decades of brand-building, with expertise in brand development, digital acceleration and organizational leadership.

“The group has full confidence in his ability to lead at scale, drive operational discipline and execute against Sol de Janeiro’s strategic priorities,” L’Occitane said.

Jordan SaxemardCortesy of L’Occitane

“Jordan Saxemard has already made a significant impact at Sol de Janeiro,” said Reinold Geiger, L’Occitane Group chairman and CEO. “This transition ensures continuity of leadership and positions him well to build on the brand’s strong momentum as it enters this next chapter.”

“Sol de Janeiro has always stood for something bigger than beauty – it’s a celebration of joy, sensuality, and self-expression, rooted in the warmth of the Brazilian spirit,” said Saxemard. “I’m energized to build on that foundation and expand the brand’s global presence and impact with clarity, discipline and creative boldness – while staying true to what makes it unique.”