Skechers Opens Copenhagen Flagship as It Continues to Grow European Footprint

by · WWD
Outside of Skechers' Copenhagen flagship store.Courtesy of Skechers

Skechers is expanding its presence in Copenhagen with its first flagship destination in the Danish city.

Located at Amagertorv 11, 1160 København K, the 7,500-square-foot store joins four Skechers concept shops in Copenhagen, as well as 27 other locations across Denmark.

The flagship features a re-imagination of mid-century design illuminated by state-of-the-art digital LED screens, Copenhagen-inspired graphics and a giant Skechers Slip-ins shoe.

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As for product, consumers will be able to shop the brand’s full range of athleisure, fashion, casual and work styles for men and women as well as a dedicated section for children’s shoes. Plus, the store’s Skechers Performance area offers a gallery of the brand’s innovations, where athletes and enthusiasts can experience the brand’s extensive offering for running, football, golf, court/padel, basketball and outdoor footwear.

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Inside of Skechers’ Copenhagen flagship store.Courtesy of Skechers

Michael Greenberg, president of Skechers, said in a statement that the brand has “experienced strong growth” in the Nordics, particularly in Denmark.

“We have established a solid footprint across the region with 32 stores in the country, and our high-profile Copenhagen store has arrived at the right place and time to escalate our presence,” Greenberg noted. “Offering physical galleries where customers can walk in, explore and experience our product firsthand has transformed every part of our brand. This all-encompassing flagship store joins our most prominent Skechers destinations around the globe.”

Peter Jørgensen, country manager of Skechers Nordics, added that the flagship’s location is “the perfect setting” to connect the brand to locals and tourists visiting the Danish city.

“Amagertorv provides a premium space with maximum visibility alongside strong international and Danish brands where we can showcase the full breadth of our universe and offer a footwear experience beyond the ordinary,” Jørgensen said.