Irina Shayk Stars in Donna Karan New York’s Holiday 2026 Campaign

by · WWD
Irina Shayk stars in Donna Karan New York's holiday campaign.Mert Alas, courtesy of Donna Karan New York

Donna Karan New York has unveiled its latest fall campaign featuring Irina Shayk, who returns to the brand embodying the confidence and modern femininity of the Donna Karan woman.

Photographed by Mert Alas, the campaign captures Shayk in the warmth of golden hour, illuminated by reflective light. Shayk brings a New York attitude to a series of dark sophisticated looks designed to transition from day to evening.

Irina Shayk in the Donna Karan New York holiday campaign.Mert Alas, courtesy of Donna Karan

In the campaign, she wears a belted leather trench over bare legs, a strapless leather sheath, a V-neck cocktail dress punctuated with sculptural gold hardware, and a full-length sequin gown layered beneath a long wool coat.

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In several of the images, she is photographed with the black leather Bridgehampton Tote or the Cashmere clutch. Sculptural gold hardware illuminates the season’s rich black palette, continuing a signature of fall 2026 and bringing a more glamorous, evening sensibility to the story, according to the brand.

At its heart, the campaign reflects what has always defined Donna Karan New York: clothes designed around a woman’s life — how she moves, how she feels and how she wants to present herself to the world.

The Donna Karan New York holiday campaign launches Wednesday across all brand social channels. The collection is available at donnakaran.com and select retailers globally.

Trey Laird handled creative direction for the campaign, which was styled by Jessica Diehl.