Seven For All Mankind Spring 2027: Finding Its Girl

by · WWD
7 For All Mankind Spring 2027 Ready-to-Wear CollectionCourtesy of 7 For All Mankind

Nicola Brognano is giving Seven For All Mankind something it hasn’t necessarily needed to sell jeans, but may need to sell fashion: a woman.

For his second season at the brand, the designer looked to the studied nonchalance of early 2000s Kate Moss and Ashley and Mary-Kate Olsen — not to replicate their paparazzi-era looks, he stressed, but for their attitude. “She’s messy. She’s cool. She likes to mix everything together,” Brognano said of his woman, embracing the slightly “wrong” combinations that made those women compelling.

On the runway, she stomped with appropriate disregard, tossing her head as if she had somewhere better to be.

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Smartly, Brognano was considerably more disciplined about the denim. Rather than turn the runway into a catalogue of fits, he whittled the category down to two recurring shapes: abbreviated HotPants and lean capris. “I really like to be repetitive,” he said, wanting the audience to leave with a clear image of the collection. Each was worried into myriad iterations — washed, zipped, colored, tuxedo-striped or mixed with bouclé — creating cadence while keeping denim firmly at the center.

Around them, Brognano is constructing a broader world, adding cropped tailoring, louche jersey, leather, knits and handbags in embossed leathers, while reviving the brand’s signature squiggle and introducing a slick 7FAM logo. Sex appeal was hardly in short supply. “I love sexy,” the Italian designer said with a laugh.

If his editing of silhouette was convincing, the styling could use some of the same rigor. Double belts, multiple scarves, super-stacked platform heels, piled-on jewelry and handbags occasionally over explained a woman whose swagger already told us plenty. The more pared-back propositions often sang louder.

Still, there is unquestionably a customer for this. More importantly, Brognano is beginning to give her a recognizable world — and recasting a familiar denim brand in the process.