As Dermocosmetics Heat Up, La Rosée Could Change Hands

by · WWD
La Rosée sun care stickCourtesy of La Rosée

PARIS — Is La Rosée set to change hands soon?

There is growing industry buzz that the French dermocosmetics brand, which has taken off both at home and abroad, could be sold as early as year-end. Both strategics and investment funds have shown interest, sources say.

La Rosée executives could not immediately be reached for comment.

Coline Bertrand and Manhault de Guilbert — two pharmacist friends from university — launched La Rosée in 2015. The brand has subsequently built a cult following.

Related Articles

Beauty Features

Sephora Collection Turns 30. What's Next?

Beauty Features

EXCLUSIVE: Officina Profumo-Farmaceutica di Santa Maria Novella Names CEO, General Manager

“We wanted to create a brand with ultra-natural products — up to 100 percent of natural origin — eco-responsible and ultra-healthy, without controversial ingredients,” Bertrand explained in a WWD interview in 2024. Other key elements from the outset were having a universal range with affordable price points, which average 14 euros.

La Rosée launched with five products and now has more than 40, including baby care and hair care. Its refillable deodorant and sun care stick are the brand’s top sellers.

As health, well-being and beauty converge, dermocosmetics is the fastest-growing category within the skin care segment. It is currently a $54.41 billion business, which is estimated to reach $80.29 billion in 2031, representing an annual growth rate of 8.1 percent, according to Mordor Intelligence.

Most recently, Puig took a minority stake in French dermocosmetics brand Krème in a funding round led by Iris Ventures this July. Meawhile, L’Oréal and Beiersdorf’s dermocosmetics activities keep accelerating.

La Rosée first hit the market in 300 pharmacies in France, and now it’s in upward of 9,500. The brand, which is present in 13 countries, is the fourth bestselling dermocosmetics brand in French pharmacies.

Its yearly sales are above 100 million euros, according to industry sources.

La Rosée productsCourtesy of La Rosée

Part of its growth comes from overseas. La Rosée launched in Canada earlier this year. It is now in more than 540 Shopper Drug Mart stores there and has a Canadian e-commerce platform.

La Rosée also has a strong foothold in South Korea, where it has been present since 2022. Industry sources say its sales in the country top 10 million euros.

La Rosée, which is B Corp certified, has most of its product packaging made of plant-based ingredients, such as sugarcane.

In its most recent funding round, FG Bros, the Belgian family office of Ségolène Frère and Ian Gallienne, acquired 20 percent of La Rosée in August 2023.