Latina Chef/Influencer Jenny Martinez to Debut ‘Mesa Mia’ on HSN

by · WWD
Jenny MartinezCourtesy image

LATINA SHOWCASE: Latina chef and social influencer Jenny Martinez will debut her Mesa Mia by Jenny Martinez kitchen collection Tuesday on HSN.

The brand will showcase kitchenware and authentic Latina cuisine and will be available to consumers on HSN starting Tuesday. Martinez’ collection and meals draw inspiration from her Mexican heritage and upbringing in Chapala, which is in the Mexican state of Jalisco.

“Growing up, the kitchen was always the heart of our home. It’s where stories were shared, traditions were created, and love was felt in every dish,” Martinez said in a statement. “To me, Mesa Mia means more than just ‘my table’ — it’s about creating a space where everyone feels welcome. With this collection, I wanted to being the same sense of connection and warmth to every table, inviting people to gather, celebrate food, and make lasting memories together. I’ve always wanted to put a kitchen collection, authentic food and rich storytelling together in one place, and Xcel Brands helped me to bring that dream to life.”

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Martinez also sells a collection of kitchen and home products at JCPenney.

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“We are excited for Jenny to introduce Mesa Mia by Jenny Martinez to the HSN customer through livestream TV and invite her enormous social following to join her on this new journey,” Robert W. D’Loren, chairman and chief executive officer of Xcel Brands, said in a statement. “Jenny’s warm personality, playful sense of humor and love of her Latin heritage that she expresses through her delicious recipes, many from her childhood, make for engaging and fun filled television.”

Xcel Brands is a partner in the Mesa Mia by Jenny Martinez collection. Among its other interests, Xcel owns the Halston, Judith Ripka and C. Wonder brands, as well as the Tower Hill by Christie Brinkley; Trust Respect Love by Cesar Millan; GemmaMade by Gemma Stafford, and Off/Duty by Coco Rocha cobranded collaborations.

HSN is part of the QVC Group which filed for Chapter 11 bankruptcy earlier this month. The plan is to reduce QVC’s $6 billion plus in debt, keep operating, and emerge from bankruptcy in about two-and-a-half months from now.