Janie and Jack Teams With Limelight Hotels for Summer Nights Series

by · WWD
Janie and Jack is teaming up with Limelight Hotels for summer nights series.Courtesy of Janie and Jack

Janie and Jack, the children’s design house, is getting into the hospitality business.

The brand has teamed with Limelight Hotels to launch a summer nights series called “Under the Limelight With Janie and Jack” that unfolds across nine weekends from July through August. It will come to life at Limelight Hotels in Mammoth, Calif.; Boulder, Colo.; Ketchum, Idaho; Aspen; Snowmass, Colo., and Denver. Programming spans lawn games, pool fun and firepit s’mores, with open-air cinema nights in Snowmass and Mammoth.

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“At Limelight Hotels, summer is when the energy of our properties is at its peak with guests outside, kids in the pool, families gathered around fire pits as the sun goes down,” said Jeff Toscano, chief executive officer, Aspen Hospitality. “Partnering with Janie and Jack lets us build on that energy with programming that is thoughtful, connected to place, and designed around the moments families come back for.”

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Throughout the summer, Janie and Jack, which is owned by Go Global Retail, will bring its Americana-inspired collection to each property through branded moments, woven into Limelight Hotels’ Summer Nights programming. There will be Janie and Jack-branded pool and lawn experiences, weekly scavenger hunts with special prizes, and outfitting tied to Fourth of July celebrations at select properties. The brand’s Americana-inspired collection will be highlighted, including summer classics, patriotic prints and stars-and-stripes styles to gingham dresses, sweaters, playful swimwear, and soft pajamas.

“This partnership is about extending the Janie and Jack brand beyond fashion and into the moments families remember most,” said Alison Stiefel, chief marketing officer of Janie and Jack. “For nearly 25 years, Janie and Jack has helped families celebrate life’s most meaningful moments through product. With Limelight, we’re extending that experience beyond what families wear and into what they do together. The partnership allows us to show up in the moments families remember most — from poolside afternoons and Fourth of July celebrations to s’mores under the stars and summer adventures.”