Celebrity Stylist Jason Bolden Brings ’90s Nostalgia to Quince With Fall Edit

by · WWD
The Modern '90s Fall Edit by Jason BoldenCourtesy

Quince and celebrity stylist Jason Bolden teamed up as the factory-direct luxury essentials player looks to flex its fashion muscles.

The Modern ’90s Fall Edit by Jason Bolden arrived at Quince on Wednesday, with prices ranging from $30 to $300 and the edit spanning eight looks.

“Today I wanted to do something very ‘classic Jason,’ complete ’90s nostalgia, with a little bit of edge and Quince’s twist. What I love about Quince is its timeless point of view,” said Bolden, whose clients include Michael B. Jordan, Cynthia Erivo, Nicole Kidman and Josh O’Connor.

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“I’ve always loved the idea of easy luxury. My grandmother used to say, ‘Real luxury is leisure, Jason,’ and I think it’s so true,” he said. “The best luxury is the kind you can actually live in. I want my fabrics to move with me. The clothes should work for you. That’s luxury.”

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The eight looks play on contrast, according to Bolden, including a monochromatic red look, a cashmere turtleneck paired with silk lace and a button-down worn with mulberry silk pants.

Bolden’s collection follows Quince’s tie-ins with stylists Erin Walsh and Jamie Mizrahi, who both created capsule collections.

In July, WWD reported that San Francisco-based Quince surpassed $2 billion in sales over the last 12 months, WWD has learned.

This comes after the factory-direct luxury essentials player closed on a $500 million series E funding round in March, valuing the company at $10.1 billion. The round was led by Iconiq and also saw participation from Baillie Gifford, Basis Set Ventures, DST Global, MarcyPen Capital Partners, Notable Capital, Wellington Management and WndrCo.

Launched in 2019 with $50 cashmere sweaters, the company has now expanded to more than 100 categories spanning apparel, home, jewelry, travel, furniture and gourmet food.