Liz Rodbell Named Group President of Perry Ellis International

by · WWD
Liz RodbellGetty Images

Liz Rodbell has been named group president of Perry Ellis International, a new post.

Rodbell, who began this week, will be based in New York and will oversee key lifestyle divisions while driving long-term strategic growth and brand elevation across the portfolio.

“I have had the privilege of knowing Liz for more than 15 years, sharing both a valued personal friendship and a deeply collaborate business relationship,” said Oscar Feldenkreis, chief executive officer and president of Perry Ellis International, which is headquartered in Miami. “She is a recognized powerhouse and widely respected leader in our industry. Liz’s command of product, brand equity and retail dynamics will be instrumental in executing our strategic vision, accelerating divisional growth, and continuing the elevation of our global portfolio.”

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Rodbell brings an established track record of merchandising skills, retail transformation and brand leadership.

Most recently, she was founder and principal adviser of LHR Advisors. Before that she was president and CEO of Hudson’s Bay from December 2023 to June 2025 and earlier was group president of Steve Madden from 2018 to 2022.

From 2013 to 2018, Rodbell was president of Lord & Taylor and Hudson’s Bay and before that held posts such as executive vice president/chief merchant, Lord & Taylor and Hudson’s Bay, and executive vice president merchandising, Lord & Taylor. She joined Lord & Taylor as a dress buyer in 1985 and quickly rose through the ranks.

“Perry Ellis International holds an enduring position across men’s and women’s lifestyle categories,” said Rodbell. “I look forward to partnering with Oscar, our divisional leaders, and the talented teams in New York and Miami to build upon the momentum of these iconic brands, strengthen our retail partnerships, and deliver compelling product strategies to today’s consumer.”

Rodbell will be responsible for such brands as Perry Ellis, Original Penguin, Laundry by Shelli Segal, and Rafaella. She reports to Feldenkreis, who is based in Miami.

Rodbell said that PEI is having some strong traction with its products and nice growth. “Perry Ellis, the namesake of the company, is really driving tremendous business, and we want to grow the women’s business. The Original Penguin is unique in its international presence and has opportunities too,” she said.