P. Johnson, the Australian Men’s and Women’s RTW Brand, Taps Cliff Fleiser as Chief Marketing Officer

by · WWD
Cliff FleiserCourtesy shot

P. Johnson, the Australian-based luxury clothing and tailoring brand founded by Patrick Johnson, has named Cliff Fleiser as chief marketing officer.

Fleiser, who will be based in Sydney, will lead marketing for P. Johnson globally across the full client journey from brand building and awareness through to acquisition, conversion and retention. His role encompasses brand strategy, communications and public relations, events, visual merchandising, digital/e-commerce and CRM and clienteling.

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He reports to founder and chief executive officer Patrick Johnson.

“The U.S. is one of our biggest opportunities and we want to grow there the way we have grown in Australia: slowly, personally, one client at a time,” Johnson said. “Cliff brings deep experience of the American luxury market. Just as importantly, he gets what we are about. I’m excited to see what we build together.”

Fleiser joins from Ferragamo, where he was senior vice president, marketing and communications, North America, since 2022. Earlier, he was vice president, marketing and communications for the Americas at Alexander McQueen. His career also includes posts as vice president, media relations at KCD, vice president, marketing and communications at The Points Guy, and global advertising and North American public relations director at Tom Ford.

P. Johnson was established in Sydney in 2009 and now operates showrooms across Sydney, Melbourne and Brisbane, Australia; New York, London, and Jakarta, Indonesia. The collection takes a modern approach to classic tailoring and spans men’s and women’s ready-to-wear.