OBB Media Opens London Office, Marks European Expansion With Hailey Bieber

by · WWD
Michael D. Ratner and Hailey BieberCourtesy

ON THE ROAD: Hailey Bieber joined OBB Media founder and chief executive officer Michael D. Ratner and fellow industry leaders at Harry’s Bar in Mayfair on Monday night for a dinner celebrating the company’s European expansion, as well as Rhode’s partnership with OBB, before Bieber headed to Paris for fashion week.

The Los Angeles-based entertainment company OBB Media opened a New York office in 2025. Its new London office, in Fitzrovia, will focus on working with European brands and creating locally rooted content.

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“We’re really excited to make stuff that’s centric to London. But it’s also going to be a hub, and we’re going to do TV shows, like our Disney Plus show with Stanley Tucci, to brand work that we’ve become accustomed to and known for,” said Ratner.

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Stanley TucciCourtesy

Tucci attended, as did Sacha Baron Cohen, who sat alongside Ratner, Rhode cofounder Lauren Ratner and Bieber. Bieber wore a pale-gold, deep-V maxidress and her signature Rhode lip gloss.

Guests dined in a Venetian-style room with sparkling glass chandeliers, carved metallic-leaf accents and mirrored walls. The menu included personalized cuts of steak tartare, lobster pasta and crispy sea bass.

Asked about OBB’s future, Ratner said it will continue to expand its work across entertainment, branded content, sports, venture, advisory and live events, with storytelling at its core.

Sacha Baron Cohen and Michael D. RatnerCourtesy

“We approach content creation in such a specific way — our openness to integrate brands in a non-transactional way and really make it a part of film, television and original storytelling. I feel it is so unique. So bringing that to London just seemed like the right next step,” he added.