Nike Joins the Hyrox Craze

by · WWD
A look at the Nike Hybrid RN shoe for women.Courtesy of Nike

As hyrox soars in popularity, Nike Inc. has a new training footwear system designed for the fitness race.

Nike Hybrid Fly and Nike Hybrid RN, available in men’s and women’s, are the brand’s athletic performance shoes to help athletes move from running to lifting and dynamic movement without sacrificing speed, stability or traction.

The Fly is a racing shoe designed for the unique demands of competition, while the RN is a runnable trainer for everyday hybrid training. The RN combines ReactX cushioning for the run with a stable platform, multidirectional traction and an X-ICon lockdown strap for lifting. The combination of features allows athletes to pick one shoe without having to choose between running and lifting footwear.

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The Nike Hybrid RN will release in China on Sept. 24, followed by global availability on nike.com and select retail locations beginning Oct. 8. The Fly will be available globally in April 2027.

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Nike created the two shoes so athletes no longer have to choose between running shoes built for speed and training shoes aimed at stability.

The movement in health and wellness has led to growth in overall conditioning workouts.

One brand, Gymshark, created its R.A.D. R-1 shoe aimed for higher-rep workouts that include running, making it a gym shoe suitable for elite Hyrox athletes. Hyrox is a fitness competition that combines running and functional exercise to challenge athletes’ endurance, strength and mental toughness.

Puma is the official global apparel and footwear partner for Hyrox through 2030. Its Hyrox shoes feature Puma’s Nitro foam technology and PumaGrip traction, and the brand has been expanding its Hyrox-related offerings.

Academy Sports + Outdoors has become the exclusive brick-and-mortar retailer for Hyrox in the U.S. as the fitness competition heats up. Academy’s executive vice president and chief merchandising officer Matt McCabe said in March that the outdoor retailer’s merchandising mix for Hyrox-branded goods will include a Hyrox licensed shoe by Puma, although it wasn’t clear yet how many doors will offer the shoe.

And the Roger Federer-approved On Running brand in June unveiled its new Cloud X Tempo Pro sneaker aimed to target the sport of hybrid fitness racing. To grow its Hyrox-targeted enthusiasts, the Swiss brand signed competitive fitness racing athletes Alexander Roncevic — who helped developed the carbon-plated hybrid Cloud X Tempo Pro — and Ida Mathilde Steensgaard.