Herschel Supply Expands Into Golf Bags, Accessories

by · WWD
Golf bags from Herschel Supply.Courtesy of Herschel Supply

Count Herschel as the latest brand to throw its hat into the lucrative golf market.

The Vancouver-based Herschel Supply Co. is introducing Herschel Supply Golf, a collection that includes three on-course bags, a travel bag, accessories such as head covers, backpacks, duffels and hard-shell luggage.

The collection features lightweight, functional construction, with organizational details made from durable materials. The collection will retail for $30 to $290.

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“Golf felt like a natural extension for us as we continue to expand into new categories, and there was a clear white space to approach it with a travel-first mindset,” said founder Jamie Cormack. “We saw an opportunity to build functional, quality products for today’s golfer, both on and off course, while bringing our balance of classic style into a new space.”

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He added that the collection is intended “to rethink how golfers carry and travel with their gear. Each bag and travel piece is designed to feel lightweight where it should be, organized where it matters, and built to last. It’s about creating products that fit seamlessly into a golfer’s day, whether it’s a local round or a trip across the country.” 

A look inside the Herschel golf bag.STEPHEN WILDE

The collection will be available in the Herschel stores, online and at select retail partners.

Herschel Supply was founded in 2009 by Cormack and his brother Lyndon and is named after the small town in Saskatchewan, Canada, where three generations of the Cormack family grew up.