Luxury Skiwear and Lifestyle Brand Perfect Moment to Unveil First Retail Store in SoHo Next Month

by · WWD
Perfect Moment will open next month in SoHo at 42 Crosby Street.Anna Dave, courtesy of Perfect Moment

Perfect Moment, the luxury skiwear and lifestyle brand, will open its first-ever retail store in SoHo next month at 42 Crosby Street.

The 1,070-square-foot store will be in operation for the winter ski and holiday season from October through April.

After seeing record growth from its e-commerce initiatives over the past year, Perfect Moment, which went public on the New York Stock Exchange last February, felt the timing was right to make the move into brick-and-mortar. The company plans to explore the potential of more permanent retail locations.

“Our SoHo store marks a pivotal transition for Perfect Moment, enabling us for the first time to engage directly with our New York community,” said Jane Gottschalk, cofounder and creative director of Perfect Moment. “The store will embody our commitment to innovation, blending our iconic heritage with forward-thinking elements to create an experience that resonates with the local community. For the exciting opening in October, we will celebrate the vibrant energy of New York City as we bring our AW24 collection to life.”

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According to Gottschalk, the store’s interior will feature cool-toned metallic surfaces that evoke a wintry feel. Key furniture pieces are curved and lacquered in a deep, burgundy shade, a key color of the season. The fitting rooms will have large, AI-generated backdrops of a majestic alpine ski resort.

Retail prices range from $195 to $1,900.

The shop will open with the fall ’24 womenswear collection, which includes its bestselling styles, such as the signature Aurora Ski Pant and Polar Flare jacket, along with a number of new styles. Select new Perfect Moment accessories will be available exclusively at the SoHo store and on PerfectMoment.com.

Throughout the season, the SoHo store will serve as a hub for brand engagement with several exclusive events and marketing campaigns.

Perfect Moment was founded in 1984 in the mountains of Chamonix, France. In 2010, British-Swiss entrepreneurial couple Jane and Max Gottschalk took ownership of the brand and under Jane Gottschalk’s creative direction and injected a new style focus. Today the brand is available globally online and at key retailers such as Mytheresa, Net-a-porter, Harrods, Selfridges, Saks, Bergdorf Goodman and Neiman Marcus.

For its first fiscal quarter ended June 30, Perfect Moment’s total net revenue declined 1 percent to $974, 000 from $988,000 in the same year-ago quarter. Wholesale revenue totaled $52,000, up 68 percent compared to $31,000 in the year-ago quarter. The company reported a net loss of $3.4 million compared to a net loss of $2.7 million in the year-ago quarter.