YouTube raises subscription prices in US for the first time in 3 years
· CNA · JoinRead a summary of this article on FAST.
Get bite-sized news via a new
cards interface. Give it a try.
Click here to return to FAST Tap here to return to FAST
FAST
April 10 : YouTube on Friday raised subscription prices in the United States, with increases of up to $4 set to take effect from the next billing cycle.
The Alphabet-owned video platform said the standard individual YouTube Premium plan would now cost $15.99 a month, up from $13.99, while the family plan price rises by $4 to $26.99 a month.
YouTube Lite, a lower-cost tier that offers ad-free viewing for most videos but excludes YouTube Music Premium and still carries ads on Shorts and music content, will now cost $8.99 per month. The standalone YouTube Music Premium subscription was also increased by $1 to $11.99 a month.
The price changes mark YouTube's first increase in the U.S. in three years and come several years after the launch of YouTube Premium, which debuted in 2018 as a rebranded version of YouTube Red, first introduced in 2015.
CNA Games
Guess Word
Crack the word, one row at a time
Buzzword
Create words using the given letters
Mini Sudoku
Tiny puzzle, mighty brain teaser
Mini Crossword
Small grid, big challenge
Word Search
Spot as many words as you can
Show More
Show Less
The moves follow a broader wave of price rises across streaming platforms, with Spotify raising U.S. subscription prices earlier this year and Netflix, Disney+ and others also lifting fees as companies seek to offset higher content and operating costs.
"This change allows us to maintain the features our members value most: ad-free viewing, background play, and a massive library of 300M+ tracks on YouTube Music," a YouTube spokesperson said.
YouTube said last year its combined YouTube Music and Premium services had surpassed 125 million subscribers globally, up from 100 million in 2024.
Newsletter
Week in Review
Subscribe to our Chief Editor’s Week in Review
Our chief editor shares analysis and picks of the week's biggest news every Saturday.
Sign up for our newsletters
Get our pick of top stories and thought-provoking articles in your inbox
Get the CNA app
Stay updated with notifications for breaking news and our best stories
Get WhatsApp alerts
Join our channel for the top reads for the day on your preferred chat app