Agoda, Emerging Travel Group expand hotel distribution

Agoda and Emerging Travel Group (ETG) have entered into a distribution partnership to increase accommodation inventory across their platforms, extending their reach in Asia-Pacific and other international markets.

Under the agreement, both companies will cross-sell accommodation inventory, giving their customers access to a wider range of properties.

Agoda will integrate ETG’s global hotel inventory through the RateHawk API, adding millions of accommodation options across Europe, the US, Latin America and the Middle East. The integration will provide Agoda customers, particularly those travelling from Asia, with more accommodation choices in international destinations.

In return, ETG will gain access to Agoda’s accommodation inventory in Asia-Pacific, supporting its expansion in the region and increasing the options available to its leisure and corporate travel customers.

ETG operates three travel brands: RateHawk, ZenHotels and Roundtrip. Its RateHawk platform provides accommodation distribution services to travel industry partners through an API connection.

According to ETG, East and South-east Asia rank among its five largest destination markets. Bookings in the region grew by an average of 30 per cent in 2026, reflecting demand from ETG’s customers.

The agreement will allow both companies to broaden their geographical coverage by combining their accommodation supply and distribution networks.