Far East Hospitality joins Global Hotel Alliance with 26 properties

by · TTG asia

Global Hotel Alliance (GHA) has added Far East Hospitality (FEH) to its hotel network, bringing 26 hotels and serviced residences across Singapore, Malaysia and Japan into its portfolio.

The agreement covers 6,212 rooms across five FEH brands – Oasia, Quincy, Rendezvous, Village and Far East Collection – catering to business and leisure travellers, including those seeking short- and long-term accommodation.

From left: GHA’s Chris Hartley and FEH’s Mark Rohner at the signing ceremony marking Far East Hospitality’s entry into the alliance

The properties will be integrated into the GHA Discovery loyalty programme in early 2027, providing members with access to FEH’s portfolio while extending the Singapore-based hospitality group’s reach to GHA’s membership base of more than 38 million travellers.

Through the programme, members can earn and redeem Discovery Dollars (D$) across participating hotel brands, alongside benefits such as member rates, room upgrades, local offers and experiences.

The partnership expands GHA’s presence in Asia-Pacific, particularly in Singapore, while adding accommodation options in Malaysia and Japan.

For FEH, the arrangement provides access to GHA’s loyalty and distribution network while allowing its five brands to retain their identities and operating models.

GHA operates a shared loyalty platform for independent hotel brands, enabling participating groups to offer reciprocal member benefits across their portfolios.