Accor, Sun Group sign Vietnam hospitality pipeline with 5,300 keys

Accor and Sun Group have expanded their partnership with a strategic agreement to develop more than 5,300 hotel, resort and serviced residence keys across Vietnam over the next five years.

The projects, located in destinations including Phu Quoc and Danang, will introduce several Accor brands to Vietnam for the first time, including Sofitel Serviced Residences, Swissôtel Living, Tribe and Ennismore’s lifestyle brand SO/. The agreement will also expand the presence of MGallery, Grand Mercure and ibis Styles.

The first phase of the portfolio includes Bana Hills Hotel Danang – MGallery Collection (250 keys), Ruby Beach Hotel – MGallery Collection (180 keys), SO/ Phu Quoc Ruby Beach (300 keys), Grand Mercure Phu Quoc Ruby Beach (250 keys), Tribe Hon Thom Phu Quoc (321 keys) and ibis Styles Hon Thom Phu Quoc (588 keys).

Accor currently operates 45 hotels in Vietnam, making it the group’s third-largest market in Asia, excluding India and China. The new agreement will further expand its presence across the country’s hospitality market.

Sébastien Bazin, chairman and CEO, Accor, said: “We remain focused on expanding our network in destinations that offer travellers more meaningful ways to connect with the culture and natural beauty of the country. These developments will bring a diverse mix of brands and experiences to market, creating new opportunities for tourism and contributing to Vietnam’s continued growth on the global stage.”

Dang Minh Truong, chairman of the board of directors, Sun Group, added: “This landmark agreement with Accor marks an important step in that journey. By bringing Accor’s diverse hospitality ecosystems and new experiences to Vietnam, we are not only elevating hospitality standards but also enhancing the attractiveness and competitiveness of our destinations, generating economic opportunities, and contributing to the sustainable growth of Vietnam’s tourism industry.”