Sono Moon to debut in Bali with Seminyak hotel in 2027

Sono Hotels & Resorts Asia will introduce its Sono Moon brand to Bali in 1Q2027, following the signing of a hotel management agreement with Drupadi Management for a 225-room property in Seminyak.

The existing hotel will be converted and repositioned as Sono Moon Bali Seminyak, marking the brand’s entry into the destination and adding to Sono’s portfolio in Indonesia.

Located in central Seminyak, the property will offer access to the area’s beaches, restaurants, cafés and shopping facilities. The hotel will feature 225 rooms, two swimming pools, a gym, spa, kids’ club, meeting facilities and an all-day dining outlet.

As part of the conversion, selected areas of the property will be refurbished and adapted to accommodate additional dining, leisure and commercial offerings. The changes will also focus on connecting guests with Seminyak’s food, culture and entertainment.

The agreement forms part of Sono Hotels & Resorts Asia’s regional development plans. The company currently manages 17 hotels across Thailand, Indonesia and Japan, with more than 13 additional properties in its development pipeline across Asia by 2029.

Sono Hotels & Resorts Asia is owned by South Korea’s Sono Trinity Group, whose hotel portfolio comprises more than 14,500 operating rooms across seven countries.

Jihong An, senior vice president of Sono Hotels & Resorts Asia, said: “Our focus is not simply to increase the number of hotels, but to work with the right partners and the right properties where Sono’s brands, international network and wider ecosystem can create sustainable demand and long-term value for mutual growth.”