Nvidia RTX 5090 GPU prices skyrocket to $9,000 — as fresh RTX 6000 rumor suggests a 2027 launch that fills me with dread

Grossly Priced Units?

News By Darren Allan Published 16 September 2026

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• Nvidia's RTX 5090 is now over $9,000 in the US
• A new rumor suggests that RTX 6000 gaming GPUs are coming in 2027, maybe in the first half of the year
• If true, the price tag that's attached to the RTX 6090 will likely be colossal, and lower-tier GPUs could be pricey too

Nvidia's RTX 5090 flagship has hit new heights in terms of ridiculous asking prices, just as a new rumor suggests that RTX 6000 (Rubin) GPUs are coming in 2027 — earlier than anticipated, and to say the price of those next-gen offerings is a worry given the current climate is a huge understatement.

A Redditor pointed out the current state of RTX 5090 prices, which are close to commanding $10,000 in the US for some models. Notably, the Asus ROG Astral RTX 5090 will set you back a princely $9,659 on Newegg US, although that's not sold directly by the retailer.

Indeed, none of the big retailers have any stock of the RTX 5090 anymore, and the only graphics cards you can buy are from third-party marketplace sellers, often shipping from Asia (that ROG Astral GPU comes from Hong Kong).

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You can find more expensive RTX 5090s than that if you want to get the gold-plated version (Dhahab Edition) of the ROG Astral, which is now $11,999. The very cheapest RTX 5090 that I could find at the time of writing is an MSI Ventus model that's priced at $6,549 on Newegg.

What about outside of the US? Price inflation is rampant in other countries too. If we take the UK as an example, you can pick up an RTX 5090 for around £4,500 on Overclockers UK, which is still an eye-watering asking price. (And those are the cheapest GPUs — they go up in price from there to £6,600 for the aforementioned Asus ROG Astral RTX 5090).

It's an alarming situation, and one that heaps worries on top of a new rumor about the RTX 6000 launch as aired by Moore's Law is Dead (MLID) on YouTube (via TweakTown).

Previous rumors have contended that Nvidia's looking at 2028 for the arrival of its next-gen GeForce graphics cards, but a source at the firm told MLID that this is incorrect, and Team Green is aiming for a 2027 launch. Moreover, the current plan is still to get the RTX 6000 ball rolling for PC gamers in the first half of next year, meaning within the next nine months.

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