Nintendo raises US Switch 2 price to $500 amid memory costs and tariffs

Nintendo is raising the US price of the Switch 2 by $50, bringing the console to $500, as higher memory costs and US tariffs continue to pressure its business. The increase is smaller than the $150 rise Sony’s PS5 has seen over the past year, but it still risks affecting demand among Nintendo’s traditionally more price-sensitive audience.

Nintendo has confirmed that the Switch 2 will cost $500 in the United States, after a $50 price increase tied to higher memory costs and tariff-related pressure. The company disclosed the move in its latest earnings report, framing it as part of a broader cost environment that is making hardware margins harder to protect. Although the adjustment is modest compared with the PS5’s cumulative $150 increase over the past year, it could still weigh on sales because Nintendo’s customer base tends to be more sensitive to price changes than Sony’s.

The company also reported strong momentum for the new console. Nintendo said it shipped 2.49 million Switch 2 units in the latest quarter, bringing total shipments to 19.86 million units across just three quarters of its latest fiscal year. Even with that strong start, however, the company is taking a more cautious stance on the year ahead, forecasting Switch 2 sales of 16.5 million units for the next full fiscal year.

That outlook is notably below what many analysts had expected. After the console’s strong launch, some market watchers had projected annual sales closer to 20 million units or more, but Nintendo appears to be tempering expectations. The company’s own view is that 16.5 million units still represent “a solid level of adoption” for Switch 2 in its second year on the market.

Nintendo’s software business also delivered a strong year. Combined software sales for Switch and Switch 2 reached 185.62 million units in fiscal 2026, up from 155.41 million in fiscal 2025. Among the standout titles were Mario Kart World with 14.7 million units sold, Donkey Kong Bananza with 4.5 million, and Pokémon Legends: Z-A with 8.5 million. Nintendo also said the Super Mario Galaxy movie crossed $800 million in global box office revenue in its first four weeks.

Financially, the company had a very strong year overall. Revenue rose 98.6 percent year on year to 2.3 trillion yen, or about $14.7 billion, compared with 1.16 trillion yen, or about $7.4 billion, the year before. Nintendo expects revenue to decline by 11.4 percent in the next fiscal year, but it is still projecting a slight increase in operating profit thanks to stronger software performance. The company said its outlook includes roughly 100 billion yen in additional costs linked to higher component prices, especially memory, as well as tariff measures.