Here’s Why Reddit Marketing Could Be Your Next Big Business Move

You already know Facebook, Instagram, LinkedIn, and TikTok are great social media platforms for marketing your business. But have you ever explored Reddit marketing?

With around 2 billion monthly visitors, it’s a popular platform with a highly engaged user base. Now’s a great time to consider integrating Reddit into your business’s social media marketing strategy—here’s why.

1. Reddit Dominates AI Overviews

Small businesses are no longer trying to rank solely on Google search results with SEO. AEO is now part of the picture, too, and ranking on Google’s AI overviews and the search results of LLMs (like ChatGPT and Perplexity) should also now be a goal for businesses.

A recent study from Semrush found that Reddit is one of the top two domains from which Google pulls its AI overviews (second behind Quora). It has significant domain authority.

Because of this, businesses should consider getting active on Reddit, providing value-packed content that answers their customers' burning questions. This can increase the chance of your answers being displayed (and your brand being mentioned) in AI overviews. Appearing in AI overviews and AI search engines is a powerful way to get discovered by new potential customers.

MORE FOR YOU

2. Reddit Is A Customer Feedback Goldmine

Reddit is a powerful tool for social listening and customer research due to its niche communities and highly specific subreddits. Whether it’s a subreddit about your specific business or about your industry in general, by listening in, you can learn more about your customer’s pain points, their suggestions for improvements or new products, and review any questions they need answers for.

This research should then influence your wider content strategy. For example, you may add new FAQs to your website that answer these Reddit users' questions, create a cluster of blogs that relate back to the topic and educate your customers further, or even create a webinar or a podcast episode around the topic. The possibilities are endless.

3. You Can Give Extra Value To Your Customers

A significant component of success on Reddit is engaging in conversation, adding thoughtful value and insights to discussions amongst customers, and sharing helpful content. In other words, you need to contribute to the community in a meaningful way - not just be there to sell sell sell. Keep these two things in mind when you’re using Reddit for marketing:

• Focus on providing value, rather than promoting your business.
• Be authentic and transparent at all times. Be honest, listen, and respond to customer feedback, and offer helpful solutions.

Offering value-first answers and content is essential as it helps to position your brand as a trusted thought leader. If you’d like to go a step further, you could create your own branded subreddit. You could host forums for feedback on specific products, “ask-me-anything” threads, or even collect user-generated content from happy customers.

When used thoughtfully and strategically, Reddit marketing could differentiate your business from competitors. You can use it to build trust and credibility, and even show the “human” side of your brand by participating in two-way conversations. It’s truly a goldmine for businesses of all sizes—just remember to approach it value-first.