MakerPlace By Michaels Gives Neurodivergent Creators Platform To Shine

A new wave of innovators is reshaping the business world with their unique perspectives and extraordinary talents. Neurodivergent creators, individuals with diverse neurological conditions such as autism, ADHD, dyslexia and others, are increasingly stepping into the spotlight as successful entrepreneurs. Their journey, marked by challenges and triumphs, redefines what it means to be a business leader in today’s rapidly evolving marketplace. As more neurodivergent individuals embrace their distinctive cognitive styles as assets rather than hindrances, they build thriving enterprises and challenge long-held assumptions about neurodiversity in the workplace. According to the 2024 Neurodiversity Index Report, 65% of organizations reported having adapted recruitment practices in 2023 to be more inclusive of neurodivergent individuals. Additionally, 52% of organizations have had one or more senior leaders share that they are neurodivergent.

MakerPlace by Michaels is creating a pathway for neurodivergent entrepreneurs. As the only online marketplace offering authentically handmade goods, classes, and how-tos from independent U.S.-based makers and artisans, the platform is dedicated to supporting the handmade community as the best place for sellers and their customers. Abbey Romeo, the breakout star of Netflix’s Love on the Spectrum, joins the roster of creators selling capsule collections.

“In the neurodivergent world, people in that space often are makers,” states Scott Bramble, VP of MakerPlace by Michaels, during a phone interview. “I mean, there’s a very tactile element to hand-making, and that’s a close connection to many people that are neurodivergent. So there’s a nice association and connection between those two places. We saw that connection. We appreciate that connection. We wanted to do something to support all, of course, all creators, all handmade artists, but specifically neurodivergent types.”

In November, MakerPlace launched using feedback from makers and artists. Over the past few years, as more information and resources have emerged on neurodivergent individuals, brands have been aligning their messaging to show support. Romeo made her debut on the hit reality show Love on the Spectrum. People adored her perseverance and enthusiasm. She caught the attention of MakerPlace by Michaels, which resulted in a partnership.

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Romeo is a self-made entrepreneur who works on her communication skills, which, for many neurodivergent individuals, is difficult. Eight years ago, she attended a training school for adults with disabilities. After participating in baking and farming classes, she enjoyed weaving the best and realized she excelled.

This partnership celebrates her passion for knitting and advocacy for neurodivergent creators, highlighting MakerPlace by Michaels’ commitment to supporting makers of all abilities.

“Partnering with Michaels was exciting for me because I always loved going to that store and looking for fun things,” the multi-hyphenate shares over email. “Being able to sell my hats there meant a lot to me. Also, we wanted to help other people that have disabilities sell their things. So we asked Michaels if we could feature other people like me to help them sell what they make.”

Romeo’s good friend, Jenna Grabow, is now on MakerPlace by Michaels, and Charlie French is, too. In January, French’s first product drop on MakerPlace by Michaels was introducing his I Love You Too! limited edition prints. They generated significant interest from shoppers, selling out in just one day.

Neurodivergent creators bring a variety of unique strengths to their work, which can significantly enhance creativity, problem-solving and innovation:

• Creativity and Imagination: Neurodivergent individuals often possess exceptional creativity and imagination, allowing them to think outside the box and generate innovative ideas. This is particularly beneficial in creative industries where unique perspectives are valued.
• Attention to Detail and Pattern Recognition: Many neurodivergent people, such as those with autism or dyslexia, have strong attention to detail and pattern recognition skills. These abilities are advantageous in fields requiring precision and analytical thinking.
• Problem-Solving Abilities: Neurodivergent individuals frequently excel in problem-solving because they can approach challenges from different angles. Their diverse cognitive styles can lead to unique solutions that neurotypical peers might overlook.
• Focus and Productivity: Some neurodivergent people can exhibit intense focus on tasks of interest, leading to high productivity levels. This trait is especially beneficial in roles requiring deep concentration and sustained effort.
• Innovative Thinking: The ability to question norms and explore new methods is a common strength among neurodivergent creators, driving innovation within teams and organizations.

These strengths demonstrate the valuable contributions that neurodivergent individuals can make across various creative and professional fields.

“Sometimes it is hard for people like me to get a job, so you have to create your own,” Romeo concludes. “When you buy from someone like me, you are supporting people with disabilities.”