Comparing Harte Hanks (HHS) & Its Rivals
by Sarita Garza · The Markets DailyHarte Hanks (NASDAQ:HHS – Get Free Report) is one of 259 public companies in the “Media” industry, but how does it compare to its peers? We will compare Harte Hanks to similar businesses based on the strength of its earnings, valuation, institutional ownership, analyst recommendations, dividends, profitability and risk.
Valuation and Earnings
This table compares Harte Hanks and its peers top-line revenue, earnings per share and valuation.
| Gross Revenue | Net Income | Price/Earnings Ratio | |
| Harte Hanks | $159.57 million | -$810,000.00 | -5.39 |
| Harte Hanks Competitors | $2.96 billion | -$7.90 million | 17.44 |
Harte Hanks’ peers have higher revenue, but lower earnings than Harte Hanks. Harte Hanks is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.
Volatility & Risk
Harte Hanks has a beta of -0.03, meaning that its share price is 103% less volatile than the S&P 500. Comparatively, Harte Hanks’ peers have a beta of 1.02, meaning that their average share price is 2% more volatile than the S&P 500.
Profitability
This table compares Harte Hanks and its peers’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Harte Hanks | -3.70% | -30.14% | -6.30% |
| Harte Hanks Competitors | -20.06% | -48.61% | -5.10% |
Analyst Ratings
This is a breakdown of recent recommendations for Harte Hanks and its peers, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Harte Hanks | 1 | 0 | 0 | 0 | 1.00 |
| Harte Hanks Competitors | 2225 | 6840 | 10807 | 472 | 2.47 |
As a group, “Media” companies have a potential upside of 20.03%. Given Harte Hanks’ peers stronger consensus rating and higher probable upside, analysts clearly believe Harte Hanks has less favorable growth aspects than its peers.
Insider and Institutional Ownership
33.8% of Harte Hanks shares are held by institutional investors. Comparatively, 38.4% of shares of all “Media” companies are held by institutional investors. 9.6% of Harte Hanks shares are held by insiders. Comparatively, 18.1% of shares of all “Media” companies are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.
Summary
Harte Hanks peers beat Harte Hanks on 10 of the 13 factors compared.
Harte Hanks Company Profile
Harte-Hanks, Inc. engages in the provision of marketing solutions. It specializes in consulting, data analytics, creative services, digital and social media, marketing strategy, marketing technology, and other related services. It supports a range of customers in the field of technology, travel and leisure, entertainment, pharmaceuticals, automotive, finance, and retail. The company was founded in 1923 and is headquartered in San Antonio, TX.