Contrasting Campbell’s (NASDAQ:CPB) & BAB (OTCMKTS:BABB)
by Tristan Rich · The Markets DailyBAB (OTCMKTS:BABB – Get Free Report) and Campbell’s (NASDAQ:CPB – Get Free Report) are both consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, risk, dividends, profitability, institutional ownership and valuation.
Profitability
This table compares BAB and Campbell’s’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| BAB | 17.49% | 17.16% | 12.27% |
| Campbell’s | 6.12% | 18.04% | 4.74% |
Analyst Ratings
This is a summary of recent ratings and recommmendations for BAB and Campbell’s, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| BAB | 0 | 0 | 0 | 0 | 0.00 |
| Campbell’s | 7 | 12 | 0 | 0 | 1.63 |
Campbell’s has a consensus price target of $21.20, suggesting a potential downside of 8.93%. Given Campbell’s’ stronger consensus rating and higher possible upside, analysts plainly believe Campbell’s is more favorable than BAB.
Earnings & Valuation
This table compares BAB and Campbell’s”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| BAB | $3.44 million | 1.77 | $560,000.00 | $0.09 | 9.33 |
| Campbell’s | $9.93 billion | 0.70 | $602.00 million | $2.02 | 11.52 |
Campbell’s has higher revenue and earnings than BAB. BAB is trading at a lower price-to-earnings ratio than Campbell’s, indicating that it is currently the more affordable of the two stocks.
Dividends
BAB pays an annual dividend of $0.04 per share and has a dividend yield of 4.8%. Campbell’s pays an annual dividend of $1.56 per share and has a dividend yield of 6.7%. BAB pays out 44.4% of its earnings in the form of a dividend. Campbell’s pays out 77.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.
Insider & Institutional Ownership
52.3% of Campbell’s shares are owned by institutional investors. 20.4% of BAB shares are owned by insiders. Comparatively, 19.8% of Campbell’s shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
Volatility and Risk
BAB has a beta of 0.18, suggesting that its share price is 82% less volatile than the S&P 500. Comparatively, Campbell’s has a beta of 0.02, suggesting that its share price is 98% less volatile than the S&P 500.
Summary
Campbell’s beats BAB on 9 of the 15 factors compared between the two stocks.
About BAB
BAB, Inc. franchises and licenses bagel and muffin retail units under the Big Apple Bagels (BAB), My Favorite Muffin (MFM), and SweetDuet (SD) trade names in the United States. It's BAB franchised brand includes daily baked bagels, flavored cream cheeses, premium coffees, gourmet bagel sandwiches, and other related products; and MFM brand comprises various freshly baked muffins and coffees, as well as units operating as My Favorite Muffin Your All Day Bakery Café features specialty bagel sandwiches and related products. The company's SD brand includes frozen yogurt products. BAB, Inc. was founded in 1993 and is based in Deerfield, Illinois.
About Campbell’s
The Campbell’s Company, formerly known as Campbell Soup Company, together with its subsidiaries, manufactures and markets food and beverage products in the United States and internationally. The company operates through Meals & Beverages and Snacks segments. The Meals & Beverages segment engages in the retail and foodservice businesses in the United States and Canada. This segment provides Campbell’s condensed and ready-to-serve soups; Swanson broth and stocks; Pacific Foods broth, soups, and non-dairy beverages; Prego pasta sauces; Pace Mexican sauces; Campbell’s gravies, pasta, beans, and dinner sauces; Swanson canned poultry; V8 juices and beverages; Campbell’s tomato juice; and snacking products in foodservice in Canada. The Snacks segment retails Pepperidge Farm cookies, crackers, fresh bakery, and frozen products, which include Goldfish crackers, Snyder’s of Hanover pretzels, Lance sandwich crackers, Cape Cod and Kettle Brand potato chips, Late July snacks, Snack Factory pretzel crisps, Pop Secret popcorn, and other snacking products. This segment is also involved in the retail business in Latin America. It sells its products through retail food chains, mass discounters and merchandisers, club stores, convenience stores, drug stores, and dollar stores, as well as e-commerce and other retail, commercial, and non-commercial establishments, and independent contractor distributors. The company was founded in 1869 and is headquartered in Camden, New Jersey.