Piper Sandler Has Lowered Expectations for Prudential Financial (NYSE:PRU) Stock Price

14 Oct 2026, 05:30 by Michael Walen · The Markets Daily

Prudential Financial (NYSE:PRU – Get Free Report) had its price target dropped by analysts at Piper Sandler from $128.00 to $120.00 in a note issued to investors on Monday, Benzinga reports. The brokerage currently has a “neutral” rating on the financial services provider’s stock. Piper Sandler’s target price suggests a potential upside of 5.72% from the stock’s current price.

A number of other research analysts have also weighed in on the stock. Mizuho decreased their target price on shares of Prudential Financial from $113.00 to $109.00 and set a “neutral” rating on the stock in a research note on Wednesday, October 7th. Wells Fargo & Company upped their price target on Prudential Financial from $103.00 to $110.00 and gave the company an “underweight” rating in a research report on Wednesday, August 19th. JPMorgan Chase & Co. increased their price target on Prudential Financial from $129.00 to $131.00 and gave the company a “neutral” rating in a report on Monday, August 17th. Keefe, Bruyette & Woods lifted their price objective on Prudential Financial from $113.00 to $123.00 and gave the stock a “market perform” rating in a research report on Tuesday, August 11th. Finally, Barclays boosted their price objective on Prudential Financial from $92.00 to $96.00 and gave the stock an “underweight” rating in a research note on Wednesday, October 7th. One research analyst has rated the stock with a Buy rating, ten have assigned a Hold rating and five have issued a Sell rating to the company. According to MarketBeat.com, the stock presently has a consensus rating of “Reduce” and an average price target of $108.46.

Check Out Our Latest Analysis on PRU

Prudential Financial Stock Performance

NYSE:PRU opened at $113.50 on Monday. The company’s 50-day moving average price is $118.79 and its 200-day moving average price is $110.45. The company has a current ratio of 0.16, a quick ratio of 0.16 and a debt-to-equity ratio of 0.62. The company has a market cap of $39.16 billion, a P/E ratio of 7.44, a P/E/G ratio of 1.70 and a beta of 0.85. Prudential Financial has a twelve month low of $91.89 and a twelve month high of $127.72.

Prudential Financial (NYSE:PRU – Get Free Report) last posted its quarterly earnings results on Tuesday, August 4th. The financial services provider reported $4.08 earnings per share for the quarter, topping analysts’ consensus estimates of $3.52 by $0.56. The firm had revenue of $14.15 billion for the quarter, compared to analyst estimates of $14.36 billion. Prudential Financial had a net margin of 6.51% and a return on equity of 16.68%. During the same period in the previous year, the business posted $3.58 earnings per share. On average, sell-side analysts forecast that Prudential Financial will post 14.48 earnings per share for the current fiscal year.

Insiders Place Their Bets

In related news, EVP Ann Kappler sold 7,652 shares of the firm’s stock in a transaction dated Friday, August 14th. The stock was sold at an average price of $125.01, for a total transaction of $956,576.52. Following the completion of the sale, the executive vice president directly owned 14,407 shares of the company’s stock, valued at approximately $1,801,019.07. This trade represents a 34.69% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, major shareholder Insurance Co Of Ame Prudential sold 214,746 shares of the business’s stock in a transaction dated Tuesday, July 28th. The shares were sold at an average price of $24.75, for a total transaction of $5,314,963.50. Following the completion of the sale, the insider owned 7,973,657 shares in the company, valued at approximately $197,348,010.75. This trade represents a 2.62% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Corporate insiders own 0.05% of the company’s stock.

Institutional Investors Weigh In On Prudential Financial

A number of institutional investors have recently made changes to their positions in the stock. Moody National Bank Trust Division lifted its holdings in shares of Prudential Financial by 8.8% in the 3rd quarter. Moody National Bank Trust Division now owns 7,042 shares of the financial services provider’s stock worth $800,000 after acquiring an additional 568 shares during the last quarter. QRG Capital Management Inc. boosted its position in shares of Prudential Financial by 17.2% during the 2nd quarter. QRG Capital Management Inc. now owns 40,530 shares of the financial services provider’s stock worth $4,374,000 after purchasing an additional 5,949 shares during the period. Envestnet Portfolio Solutions Inc. increased its holdings in Prudential Financial by 4.3% in the 2nd quarter. Envestnet Portfolio Solutions Inc. now owns 9,246 shares of the financial services provider’s stock valued at $998,000 after purchasing an additional 384 shares during the last quarter. Envestnet Asset Management Inc. increased its holdings in Prudential Financial by 2.7% in the 2nd quarter. Envestnet Asset Management Inc. now owns 739,294 shares of the financial services provider’s stock valued at $79,792,000 after purchasing an additional 19,451 shares during the last quarter. Finally, State Street Corp increased its holdings in Prudential Financial by 1.2% in the 2nd quarter. State Street Corp now owns 17,164,760 shares of the financial services provider’s stock valued at $1,852,593,000 after purchasing an additional 209,179 shares during the last quarter. 56.83% of the stock is currently owned by institutional investors and hedge funds.

Key Prudential Financial News

Here are the key news stories impacting Prudential Financial this week:

Positive Sentiment: Prudential’s retirement businesses, higher investment income and efficiency initiatives continue to support earnings. The stock also trades at a relatively modest valuation, which could limit downside if the Japan issue is resolved without broader financial damage. PRU Outperforms Industry, Trades at a Discount: Time to Exit or Hold?
Neutral Sentiment: Piper Sandler reduced its price target to $120 from $128 and maintained a neutral rating. The new target still implies some potential upside, but the reduction indicates lower near-term expectations. Piper Sandler Adjusts Price Target on Prudential Financial
Negative Sentiment: Japanese authorities ordered Prudential’s life-insurance units to stop soliciting new business through January 31. The suspension could delay sales, reduce growth in an important market and raise concerns about regulatory and execution risks. Japan Orders Prudential’s Life Units to Stop Soliciting New Business
Negative Sentiment: Wells Fargo lowered its price target to $104 from $110 and assigned an underweight rating, implying that analysts see downside risk from the Japan disruption and broader near-term uncertainties. Prudential Financial Given New Price Target at Wells Fargo

About Prudential Financial

(Get Free Report)

Prudential Financial, Inc (NYSE: PRU) is a global financial services company that provides insurance, retirement, investment management and related financial products. Founded in 1875 and headquartered in Newark, New Jersey, the company serves individual, institutional and workplace customers through businesses in the United States and selected international markets.