Hasbro, Inc. (NASDAQ:HAS) Receives $113.07 Consensus Price Target from Brokerages
by Mitch Edgeman · The Markets DailyShares of Hasbro, Inc. (NASDAQ:HAS – Get Free Report) have been given a consensus rating of “Moderate Buy” by the sixteen brokerages that are presently covering the firm, Marketbeat Ratings reports. One investment analyst has rated the stock with a sell recommendation, three have given a hold recommendation, eleven have assigned a buy recommendation and one has issued a strong buy recommendation on the company. The average 12 month target price among brokers that have issued a report on the stock in the last year is $112.8571.
Several research analysts have commented on HAS shares. Wells Fargo & Company assumed coverage on shares of Hasbro in a report on Wednesday, March 11th. They set an “equal weight” rating and a $98.00 price objective for the company. JPMorgan Chase & Co. lifted their target price on Hasbro from $94.00 to $115.00 and gave the stock an “overweight” rating in a report on Wednesday, February 11th. Argus set a $105.00 target price on Hasbro in a research report on Friday, March 13th. Jefferies Financial Group increased their price target on Hasbro from $95.00 to $112.00 and gave the company a “buy” rating in a research note on Friday, February 6th. Finally, DA Davidson raised their price target on Hasbro from $80.00 to $110.00 and gave the company a “neutral” rating in a report on Wednesday, February 11th.
Read Our Latest Stock Analysis on HAS
Insider Buying and Selling at Hasbro
In other Hasbro news, CFO Gina M. Goetter sold 12,429 shares of the stock in a transaction on Thursday, February 12th. The shares were sold at an average price of $103.46, for a total transaction of $1,285,904.34. Following the completion of the transaction, the chief financial officer owned 68,221 shares in the company, valued at $7,058,144.66. This trade represents a 15.41% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, insider Timothy J. Kilpin sold 7,773 shares of Hasbro stock in a transaction on Friday, February 13th. The stock was sold at an average price of $103.00, for a total transaction of $800,619.00. Following the completion of the transaction, the insider directly owned 36,528 shares of the company’s stock, valued at $3,762,384. The trade was a 17.55% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last ninety days, insiders sold 413,342 shares of company stock valued at $42,241,679. 0.85% of the stock is owned by company insiders.
Institutional Inflows and Outflows
Institutional investors have recently made changes to their positions in the business. CYBER HORNET ETFs LLC bought a new stake in Hasbro during the second quarter worth approximately $25,000. University of Texas Texas AM Investment Management Co. purchased a new stake in Hasbro during the fourth quarter valued at approximately $27,000. MUFG Securities EMEA plc bought a new stake in shares of Hasbro in the 2nd quarter valued at approximately $28,000. First Horizon Corp purchased a new position in shares of Hasbro in the 3rd quarter worth approximately $29,000. Finally, Foster Dykema Cabot & Partners LLC purchased a new position in shares of Hasbro in the 3rd quarter worth approximately $34,000. Institutional investors own 91.83% of the company’s stock.
Hasbro Stock Performance
Hasbro stock opened at $90.16 on Friday. Hasbro has a 1 year low of $49.00 and a 1 year high of $106.98. The firm’s 50 day moving average price is $95.35 and its 200-day moving average price is $85.04. The company has a debt-to-equity ratio of 4.89, a current ratio of 1.38 and a quick ratio of 1.24. The stock has a market cap of $12.68 billion, a P/E ratio of -38.37 and a beta of 0.55.
Hasbro (NASDAQ:HAS – Get Free Report) last issued its earnings results on Tuesday, February 10th. The company reported $1.51 earnings per share for the quarter, topping analysts’ consensus estimates of $0.99 by $0.52. The firm had revenue of $1.45 billion during the quarter, compared to analyst estimates of $1.26 billion. Hasbro had a negative net margin of 6.86% and a positive return on equity of 127.21%. Hasbro’s revenue for the quarter was up 31.3% on a year-over-year basis. During the same quarter in the prior year, the business earned $0.46 earnings per share. On average, equities analysts predict that Hasbro will post 4.33 earnings per share for the current fiscal year.
Hasbro Dividend Announcement
The firm also recently announced a quarterly dividend, which was paid on Wednesday, March 4th. Investors of record on Wednesday, February 18th were issued a $0.70 dividend. The ex-dividend date of this dividend was Wednesday, February 18th. This represents a $2.80 dividend on an annualized basis and a dividend yield of 3.1%. Hasbro’s dividend payout ratio (DPR) is -119.15%.
Hasbro News Summary
Here are the key news stories impacting Hasbro this week:
- Positive Sentiment: Analysts and models note Hasbro’s track record of beating estimates and favorable setup into the next report, which could cushion downside if sales resume quickly. Will Hasbro (HAS) Beat Estimates Again in Its Next Earnings Report?
- Neutral Sentiment: Pre-earnings coverage outlines expectations for Q1 results — these set a baseline that investors will weigh against any cyber-related sales interruptions. Hasbro’s Q1 2026 Earnings: What to Expect
- Negative Sentiment: Major cyberattack has disrupted Hasbro’s systems, leading to order and shipping impacts; management warns recovery could take weeks, raising the risk of near-term revenue and margin pressure. Cyberattack hits Hasbro, impacting orders and shipping
- Negative Sentiment: Multiple cybersecurity outlets and national press report systems offline and an ongoing investigation; extended remediation would increase costs (IT forensics, remediation, potential customer compensation) and create short-term operational risk. Not Toying Around: Hasbro Attack May Take ‘Weeks’ to Remediate
- Negative Sentiment: Analyst reaction: Hasbro has already seen downgrades and a near-term pullback in the stock after these developments; some firms have cut estimates or price targets citing execution risk from the breach. Hasbro (NASDAQ:HAS) Stock Price Down 5.1% After Analyst Downgrade
- Negative Sentiment: BNP Paribas Exane and others have lowered expectations/price targets — a formal sign that the sell-side is repricing Hasbro’s near-term outlook due to the cyber incident. BNP Paribas Exane Has Lowered Expectations for Hasbro (NASDAQ:HAS) Stock Price
About Hasbro
Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.
The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.