Purple Innovation (NASDAQ:PRPL) versus Beazer Homes USA (NYSE:BZH) Head-To-Head Comparison
by Sarita Garza · The Markets DailyBeazer Homes USA (NYSE:BZH – Get Free Report) and Purple Innovation (NASDAQ:PRPL – Get Free Report) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, earnings, analyst recommendations, institutional ownership, profitability, valuation and risk.
Valuation & Earnings
This table compares Beazer Homes USA and Purple Innovation”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Beazer Homes USA | $2.37 billion | 0.38 | $45.59 million | ($0.30) | -111.28 |
| Purple Innovation | $453.45 million | 0.02 | -$51.41 million | ($11.24) | -0.22 |
Beazer Homes USA has higher revenue and earnings than Purple Innovation. Beazer Homes USA is trading at a lower price-to-earnings ratio than Purple Innovation, indicating that it is currently the more affordable of the two stocks.
Institutional and Insider Ownership
85.7% of Beazer Homes USA shares are owned by institutional investors. Comparatively, 88.4% of Purple Innovation shares are owned by institutional investors. 8.0% of Beazer Homes USA shares are owned by insiders. Comparatively, 54.0% of Purple Innovation shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
Risk and Volatility
Beazer Homes USA has a beta of 2.17, meaning that its share price is 117% more volatile than the S&P 500. Comparatively, Purple Innovation has a beta of 1.4, meaning that its share price is 40% more volatile than the S&P 500.
Profitability
This table compares Beazer Homes USA and Purple Innovation’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Beazer Homes USA | -0.37% | 0.18% | 0.08% |
| Purple Innovation | -10.74% | N/A | -10.89% |
Analyst Recommendations
This is a breakdown of current ratings and target prices for Beazer Homes USA and Purple Innovation, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Beazer Homes USA | 1 | 2 | 0 | 1 | 2.25 |
| Purple Innovation | 1 | 2 | 0 | 0 | 1.67 |
Purple Innovation has a consensus target price of $16.25, indicating a potential upside of 557.89%. Given Purple Innovation’s higher probable upside, analysts plainly believe Purple Innovation is more favorable than Beazer Homes USA.
Summary
Beazer Homes USA beats Purple Innovation on 10 of the 14 factors compared between the two stocks.
About Beazer Homes USA
Beazer Homes USA, Inc. operates as a homebuilder in the United States. It designs, constructs, and sells single-family and multi-family homes under the Beazer Homes, Gatherings, and Choice Plans names. The company also sells its homes through commissioned new home sales counselors and independent brokers in Arizona, California, Nevada, Texas, Indiana, Delaware, Maryland, Tennessee, Virginia, Florida, Georgia, North Carolina, and South Carolina. Beazer Homes USA, Inc. was founded in 1985 and is headquartered in Atlanta, Georgia.
About Purple Innovation
Purple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah.