Keefe, Bruyette & Woods Has Lowered Expectations for Prudential Financial (NYSE:PRU) Stock Price

10 Apr 2026, 16:56 by Danessa Lincoln · The Markets Daily

Prudential Financial (NYSE:PRU – Get Free Report) had its target price lowered by Keefe, Bruyette & Woods from $106.00 to $104.00 in a note issued to investors on Friday,Benzinga reports. The firm currently has a “market perform” rating on the financial services provider’s stock. Keefe, Bruyette & Woods’ target price would indicate a potential upside of 7.59% from the stock’s current price.

Several other equities research analysts also recently issued reports on PRU. Morgan Stanley lowered their price objective on shares of Prudential Financial from $120.00 to $111.00 and set an “equal weight” rating for the company in a research report on Tuesday, March 3rd. Piper Sandler raised shares of Prudential Financial to a “hold” rating in a research report on Thursday, April 2nd. Evercore reissued a “negative” rating on shares of Prudential Financial in a research report on Friday, March 6th. Wall Street Zen downgraded shares of Prudential Financial from a “buy” rating to a “hold” rating in a research report on Saturday, January 10th. Finally, JPMorgan Chase & Co. lowered their price objective on shares of Prudential Financial from $133.00 to $127.00 and set a “neutral” rating for the company in a research report on Wednesday, February 4th. Nine equities research analysts have rated the stock with a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat, the company currently has an average rating of “Reduce” and a consensus target price of $109.78.

Get Our Latest Stock Analysis on Prudential Financial

Prudential Financial Trading Down 0.4%

PRU traded down $0.44 during mid-day trading on Friday, hitting $96.67. The stock had a trading volume of 658,141 shares, compared to its average volume of 2,304,334. The stock’s fifty day simple moving average is $99.05 and its 200-day simple moving average is $105.12. The company has a debt-to-equity ratio of 0.58, a current ratio of 0.16 and a quick ratio of 0.16. The firm has a market capitalization of $33.62 billion, a price-to-earnings ratio of 9.66, a price-to-earnings-growth ratio of 1.19 and a beta of 0.95. Prudential Financial has a 1-year low of $91.89 and a 1-year high of $119.76.

Prudential Financial (NYSE:PRU – Get Free Report) last posted its earnings results on Tuesday, February 3rd. The financial services provider reported $3.30 earnings per share for the quarter, missing the consensus estimate of $3.37 by ($0.07). The firm had revenue of $14.52 billion during the quarter, compared to analyst estimates of $14.48 billion. Prudential Financial had a return on equity of 16.32% and a net margin of 6.20%.During the same quarter last year, the business posted $2.96 earnings per share. As a group, research analysts forecast that Prudential Financial will post 14.36 EPS for the current fiscal year.

Insider Buying and Selling at Prudential Financial

In other Prudential Financial news, Director Joseph J. Wolk bought 400 shares of the firm’s stock in a transaction that occurred on Wednesday, February 11th. The stock was acquired at an average price of $105.32 per share, with a total value of $42,128.00. Following the completion of the transaction, the director owned 400 shares in the company, valued at approximately $42,128. This trade represents a ∞ increase in their ownership of the stock. The acquisition was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, major shareholder Insurance Co Of Ame Prudential bought 1,406,739 shares of the firm’s stock in a transaction that occurred on Friday, January 23rd. The stock was acquired at an average cost of $24.87 per share, with a total value of $34,985,598.93. Following the transaction, the insider owned 7,709,624 shares of the company’s stock, valued at $191,738,348.88. This represents a 22.32% increase in their position. The disclosure for this purchase is available in the SEC filing. Insiders acquired a total of 1,408,389 shares of company stock worth $35,154,439 in the last three months. 0.05% of the stock is currently owned by company insiders.

Institutional Inflows and Outflows

A number of hedge funds have recently added to or reduced their stakes in the business. Summit Global Investments lifted its stake in Prudential Financial by 71.1% in the third quarter. Summit Global Investments now owns 13,021 shares of the financial services provider’s stock valued at $1,351,000 after acquiring an additional 5,412 shares during the last quarter. Machina Capital S.A.S. acquired a new stake in Prudential Financial in the third quarter valued at $1,285,000. Mattson Financial Services LLC lifted its stake in Prudential Financial by 312.8% in the third quarter. Mattson Financial Services LLC now owns 12,119 shares of the financial services provider’s stock valued at $1,257,000 after acquiring an additional 9,183 shares during the last quarter. First Horizon Corp acquired a new stake in Prudential Financial in the third quarter valued at $5,856,000. Finally, Varma Mutual Pension Insurance Co lifted its stake in Prudential Financial by 22.0% in the third quarter. Varma Mutual Pension Insurance Co now owns 108,839 shares of the financial services provider’s stock valued at $11,291,000 after acquiring an additional 19,600 shares during the last quarter. Institutional investors own 56.83% of the company’s stock.

Trending Headlines about Prudential Financial

Here are the key news stories impacting Prudential Financial this week:

Positive Sentiment: Prudential is highlighted as a high‑yield blue‑chip (reported dividend yield ~5.8%), which can support the share price for income‑oriented investors. 5 Blue Chip Stocks with Highest Dividends
Neutral Sentiment: UBS lowered its price target to $98 and placed PRU at “neutral” — the new PT implies roughly a small upside from current levels, but the rating is cautious. This suggests analysts expect only modest upside absent stronger fundamentals. UBS Price Target Cut
Neutral Sentiment: Barclays trimmed its target to $110 while keeping an Equal Weight rating, and Wolfe Research reaffirmed a Hold — these preserve institutional caution and indicate varied analyst views on growth and premium trends. Barclays Cuts Target
Neutral Sentiment: Analysts expect Prudential’s upcoming Q1 report to show modest, single‑digit profit growth — the quarter could provide a catalyst, but expectations are not high. Earnings Preview
Negative Sentiment: Wells Fargo cut its price target to $95 and moved PRU to “underweight” — a clear negative signal from a major shop that increases downside pressure and likely contributed to intraday selling. Wells Fargo PT Cut
Negative Sentiment: SEC filings show Bfsg LLC trimmed its PRU stake by ~25.5% (sold ~9,748 shares), indicating some institutional selling that can add to downward momentum in the near term. Bfsg LLC Decreases Holdings

Prudential Financial Company Profile

(Get Free Report)

Prudential Financial, Inc, headquartered in Newark, New Jersey, is a diversified financial services company with roots dating to 1875. The firm provides a range of insurance, retirement and investment products aimed at helping individual and institutional clients manage risk, accumulate and protect wealth, and plan for retirement. Prudential’s long history in life insurance and related financial services has positioned it as a major participant in the U.S. insurance market and a provider of services to a broad client base.