Investment Analysts’ Weekly Ratings Updates for ServiceNow (NOW)

by · The Markets Daily

A number of firms have modified their ratings and price targets on shares of ServiceNow (NYSE: NOW) recently:

  • 4/7/2026 – ServiceNow had its price target lowered by The Goldman Sachs Group, Inc. from $216.00 to $188.00. They now have a “buy” rating on the stock.
  • 4/7/2026 – ServiceNow had its price target lowered by BTIG Research from $200.00 to $185.00. They now have a “buy” rating on the stock.
  • 4/2/2026 – ServiceNow had its price target lowered by Stifel Nicolaus from $180.00 to $135.00. They now have a “buy” rating on the stock.
  • 4/1/2026 – ServiceNow is now covered by Benchmark Co.. They set a “buy” rating and a $125.00 price target on the stock.
  • 3/31/2026 – ServiceNow had its price target lowered by Wells Fargo & Company from $225.00 to $185.00. They now have an “overweight” rating on the stock.
  • 3/16/2026 – ServiceNow was upgraded by BNP Paribas Exane from “neutral” to “outperform”. They now have a $140.00 price target on the stock.
  • 2/28/2026 – ServiceNow was downgraded by Wall Street Zen from “buy” to “hold”.
  • 2/9/2026 – ServiceNow had its price target lowered by Royal Bank Of Canada from $185.00 to $150.00. They now have an “outperform” rating on the stock.

Insiders Place Their Bets

In other ServiceNow news, Director Paul Edward Chamberlain sold 1,500 shares of the business’s stock in a transaction on Thursday, February 12th. The stock was sold at an average price of $101.17, for a total transaction of $151,755.00. Following the sale, the director directly owned 46,430 shares in the company, valued at approximately $4,697,323.10. The trade was a 3.13% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the business’s stock in a transaction on Friday, February 13th. The stock was sold at an average price of $105.71, for a total value of $147,994.00. Following the sale, the insider owned 26,314 shares in the company, valued at approximately $2,781,652.94. The trade was a 5.05% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last ninety days, insiders have sold 16,237 shares of company stock worth $1,697,162. 0.34% of the stock is owned by corporate insiders.

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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