Salesforce Inc. $CRM Stock Sold by Heritage Investors Management Corp

02 Nov 2026, 12:01 by Mitch Edgeman · The Markets Daily

Heritage Investors Management Corp lowered its stake in Salesforce Inc. (NYSE:CRM – Free Report) by 3.0% in the 3rd quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The firm owned 194,534 shares of the CRM provider’s stock after selling 6,019 shares during the quarter. Salesforce makes up 1.3% of Heritage Investors Management Corp’s investment portfolio, making the stock its 17th largest position. Heritage Investors Management Corp’s holdings in Salesforce were worth $44,659,000 as of its most recent filing with the Securities & Exchange Commission.

A number of other hedge funds have also added to or reduced their stakes in the stock. Columbia Bank boosted its holdings in Salesforce by 10.2% in the 3rd quarter. Columbia Bank now owns 10,120 shares of the CRM provider’s stock valued at $2,323,000 after purchasing an additional 938 shares during the period. Sumitomo Mitsui Trust Group Inc. grew its position in shares of Salesforce by 2.4% during the 3rd quarter. Sumitomo Mitsui Trust Group Inc. now owns 2,054,002 shares of the CRM provider’s stock valued at $471,537,000 after purchasing an additional 48,551 shares in the last quarter. Mirae Asset Global Investments Co. Ltd. purchased a new position in shares of Salesforce during the 3rd quarter valued at $74,942,000. Northern Financial Advisors Inc bought a new position in shares of Salesforce in the third quarter worth $716,000. Finally, Vise Technologies Inc. increased its holdings in shares of Salesforce by 39.1% in the third quarter. Vise Technologies Inc. now owns 45,628 shares of the CRM provider’s stock worth $10,475,000 after purchasing an additional 12,828 shares during the period. Hedge funds and other institutional investors own 80.43% of the company’s stock.

Analysts Set New Price Targets

A number of equities research analysts recently issued reports on CRM shares. Wolfe Research upgraded Salesforce from a “hold” rating to a “strong-buy” rating in a research report on Thursday, August 27th. The Goldman Sachs Group reissued a “buy” rating on shares of Salesforce in a research note on Thursday, August 27th. Evercore restated an “outperform” rating on shares of Salesforce in a research report on Tuesday, October 20th. KeyCorp began coverage on Salesforce in a research note on Monday, October 12th. They issued a “sector weight” rating on the stock. Finally, Sanford C. Bernstein reaffirmed an “outperform” rating on shares of Salesforce in a report on Thursday, August 27th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, thirteen have issued a Hold rating and three have assigned a Sell rating to the stock. According to MarketBeat.com, Salesforce has a consensus rating of “Moderate Buy” and a consensus target price of $278.98.

Check Out Our Latest Research Report on Salesforce

Salesforce Price Performance

CRM stock opened at $228.56 on Monday. The firm has a 50 day simple moving average of $238.94 and a two-hundred day simple moving average of $198.88. The stock has a market cap of $188.10 billion, a PE ratio of 20.84, a P/E/G ratio of 1.04 and a beta of 1.24. Salesforce Inc. has a one year low of $146.32 and a one year high of $269.11. The company has a debt-to-equity ratio of 1.02, a current ratio of 0.84 and a quick ratio of 0.84.

Salesforce (NYSE:CRM – Get Free Report) last posted its quarterly earnings data on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share for the quarter, beating the consensus estimate of $3.27 by $2.63. The firm had revenue of $11.35 billion for the quarter, compared to analysts’ expectations of $11.33 billion. Salesforce had a net margin of 21.99% and a return on equity of 24.90%. The business’s quarterly revenue was up 10.8% on a year-over-year basis. During the same quarter last year, the company posted $2.91 EPS. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. On average, analysts predict that Salesforce Inc. will post 12.82 EPS for the current fiscal year.

Salesforce Dividend Announcement

The company also recently announced a quarterly dividend, which was paid on Thursday, October 8th. Investors of record on Thursday, September 17th were paid a $0.44 dividend. This represents a $1.76 dividend on an annualized basis and a yield of 0.8%. The ex-dividend date of this dividend was Thursday, September 17th. Salesforce’s dividend payout ratio is currently 16.04%.

Insiders Place Their Bets

In other news, Director David Blair Kirk purchased 4,176 shares of the stock in a transaction on Friday, September 18th. The shares were acquired at an average price of $239.33 per share, for a total transaction of $999,442.08. Following the completion of the transaction, the director directly owned 18,748 shares of the company’s stock, valued at approximately $4,486,958.84. This trade represents a 28.66% increase in their position. The acquisition was disclosed in a filing with the SEC, which is available through this link. Also, Director Craig Conway sold 4,500 shares of the firm’s stock in a transaction dated Friday, September 4th. The shares were sold at an average price of $260.61, for a total value of $1,172,745.00. Following the sale, the director owned 5,437 shares in the company, valued at $1,416,936.57. The trade was a 45.29% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. 3.50% of the stock is owned by corporate insiders.

Key Headlines Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

Positive Sentiment: Salesforce signed a definitive agreement to acquire Rune Technologies, a defense-technology company. The deal supports Salesforce’s push into military and government applications, potentially expanding its addressable market and adding a specialized technology platform. Financial terms were not disclosed. Salesforce Signs Definitive Agreement to Acquire Rune Technologies
Positive Sentiment: TPM Holdings completed an 18-month realignment centered on Salesforce CRM and artificial intelligence for the architecture, engineering and construction industries. Its combination of TrebleHook and The Hunley Group could expand Salesforce-based implementations and demonstrate growing demand for industry-specific AI tools. TPM Holdings Accelerates Investment in AI and Salesforce CRM
Positive Sentiment: Several analyst and investment articles describe Salesforce as a potential AI rebound candidate, citing autonomous AI agents, improving monetization, strong free cash flow and its leadership in customer relationship management. These views may support longer-term sentiment, although they are not new company guidance. AI Comeback Story Article
Neutral Sentiment: Salesforce’s earnings report is approaching, making upcoming revenue growth, AI adoption, margins and forward guidance the main near-term catalysts. The company’s latest reported quarter included revenue of $11.35 billion and adjusted earnings that exceeded consensus estimates. Salesforce Earnings Preview
Negative Sentiment: Salesforce declined in sympathy with ServiceNow, Fortinet and other software stocks after investors focused on slower contracted-revenue growth despite earnings beats and higher AI targets. The reaction has renewed concerns about enterprise-software demand, AI monetization timelines and elevated sector valuations. ServiceNow Results Dent Software Stocks

About Salesforce

(Free Report)

Salesforce, Inc (NYSE: CRM) is a global enterprise software company that provides cloud-based customer relationship management (CRM) technology. Its platform helps organizations manage sales, customer service, marketing, commerce, data, analytics and interactions with customers across digital and traditional channels.

The company’s products include Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud and Data Cloud. Salesforce also offers Tableau for data visualization and analytics, MuleSoft for application integration, and Slack for workplace collaboration.