ASOS (LON:ASC) Trading Up 3.3% After Analyst Upgrade

by · The Markets Daily

ASOS Plc (LON:ASC – Get Free Report) was up 3.3% during trading on Thursday after Shore Capital Group upgraded the stock to a buy rating. Shore Capital Group now has a GBX 520 price target on the stock. ASOS traded as high as GBX 489 and last traded at GBX 444.18. Approximately 5,267,990 shares were traded during trading, an increase of 14% from the average daily volume of 4,603,307 shares. The stock had previously closed at GBX 430.

A number of other equities analysts have also recently commented on the company. Royal Bank Of Canada lifted their target price on ASOS from GBX 275 to GBX 400 and gave the stock a “sector perform” rating in a report on Wednesday, August 5th. Berenberg Bank increased their price target on ASOS from GBX 600 to GBX 750 and gave the company a “buy” rating in a report on Thursday. Finally, JPMorgan Chase & Co. raised their price target on ASOS from GBX 285 to GBX 330 and gave the stock a “neutral” rating in a research report on Thursday, July 2nd. Four equities research analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the company. According to MarketBeat, ASOS presently has a consensus rating of “Moderate Buy” and an average price target of GBX 440.71.

View Our Latest Analysis on ASOS

Trending Headlines about ASOS

Here are the key news stories impacting ASOS this week:

  • Positive Sentiment: Improved trading and guidance outlook: ASOS said its growth rate strengthened during the fourth quarter, with gross merchandise value (GMV) returning to growth. Management now expects full-year adjusted EBITDA to come in above the midpoint of its £150 million–£180 million guidance range. ASOS Sees FY26 Adjusted EBITDA Above Midpoint Asos Expects to Beat Full-Year Guidance
  • Positive Sentiment: Margin performance strengthened: ASOS reported a gross margin above 50%, supporting investor confidence that cost controls, inventory management and a more profitable product mix are helping restore profitability. ASOS Reports Gross Margin Above 50%
  • Positive Sentiment: Analyst support: Shore Capital upgraded ASOS to “buy,” while Berenberg raised its price target from GBX 600 to GBX 750 and retained a “buy” rating. Reports also cited a GBX 520 target from Shore Capital, reinforcing the broadly constructive broker view. ASOS Price Target Raised ASOS Upgraded to Buy
  • Neutral Sentiment: Shareholding change: Frasers Group reduced its voting interest in ASOS to 25.04%. The disposal may create some supply or strategic uncertainty, although Frasers remains a substantial shareholder. Frasers Group Lowers ASOS Stake

ASOS Stock Up 3.3%

The company has a quick ratio of 0.39, a current ratio of 0.95 and a debt-to-equity ratio of 855.63. The stock has a market cap of £531.46 million, a P/E ratio of -2.30, a P/E/G ratio of -1.26 and a beta of 2.32. The company’s 50 day moving average price is GBX 394.37 and its two-hundred day moving average price is GBX 304.18.

ASOS Company Profile

(Get Free Report)

ASOS Plc operates as an online fashion retailer in the United Kingdom, the United States, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, Denmark, Poland, and internationally. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS Luxe, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge, HIIT, AsYou, Dark Future, UNRVLLD/SPPLY, Crooked Tongues, Daysocial, Actual, and Weekend Collective brands, as well as through third-party brands.

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