comScore (NASDAQ:SCOR) Stock Falls 2.7% – Should You Sell?

by · The Markets Daily

comScore, Inc. (NASDAQ:SCOR – Get Free Report) shares traded down 2.7% during mid-day trading on Tuesday. The stock traded as low as $4.69 and last traded at $4.73. Approximately 10,361 shares were traded during mid-day trading, a decline of 70% from the average session volume of 34,966 shares. The stock had previously closed at $4.86.

Wall Street Analysts Forecast Growth

Separately, Weiss Ratings reissued a “sell (d-)” rating on shares of comScore in a research note on Monday, September 21st. One equities research analyst has rated the stock with a Buy rating and one has given a Sell rating to the stock. According to data from MarketBeat.com, the company presently has an average rating of “Hold”.

Check Out Our Latest Stock Analysis on SCOR

comScore Trading Down 2.7%

The firm has a market capitalization of $71.80 million, a price-to-earnings ratio of 1.15 and a beta of 1.07. The stock has a fifty day moving average of $5.83 and a 200-day moving average of $6.75.

Insider Activity at comScore

In related news, Director William Livek acquired 20,000 shares of the business’s stock in a transaction on Friday, August 28th. The shares were purchased at an average price of $5.23 per share, for a total transaction of $104,600.00. Following the acquisition, the director owned 217,473 shares in the company, valued at approximately $1,137,383.79. This represents a 10.13% increase in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, CEO Matthew F. Mclaughlin acquired 20,000 shares of the business’s stock in a transaction on Wednesday, August 26th. The shares were bought at an average price of $5.26 per share, for a total transaction of $105,200.00. Following the acquisition, the chief executive officer owned 165,739 shares in the company, valued at approximately $871,787.14. This trade represents a 13.72% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. Insiders purchased 67,000 shares of company stock worth $348,468 in the last quarter. 3.10% of the stock is owned by company insiders.

Institutional Inflows and Outflows

An institutional investor recently raised its stake in comScore stock. Cerberus Capital Management L.P. lifted its position in comScore, Inc. (NASDAQ:SCOR – Free Report) by 2,997.5% in the 4th quarter, according to the company in its most recent filing with the SEC. The institutional investor owned 3,396,479 shares of the company’s stock after acquiring an additional 3,286,825 shares during the quarter. comScore makes up about 0.8% of Cerberus Capital Management L.P.’s holdings, making the stock its 2nd biggest holding. Cerberus Capital Management L.P. owned 67.66% of comScore worth $22,077,000 at the end of the most recent reporting period. Hedge funds and other institutional investors own 42.15% of the company’s stock.

About comScore

(Get Free Report)

comScore, Inc is a media measurement and analytics company that provides data and insights to help media owners, advertisers, agencies and other businesses understand audiences, content consumption and advertising effectiveness. Its services cover digital media, television, connected television, movie theaters and other cross-platform environments.

The company’s products and solutions are designed to measure audience reach, engagement and demographics, as well as campaign delivery and performance.

Further Reading