Benchmark Issues Positive Forecast for Gray Media (NYSE:GTN) Stock Price

28 Feb 2026, 18:08 by Sarita Garza · The Markets Daily

Gray Media (NYSE:GTN – Free Report) had its price target raised by Benchmark from $10.00 to $12.00 in a report published on Friday morning,Benzinga reports. Benchmark currently has a buy rating on the stock.

Other analysts have also issued research reports about the company. Weiss Ratings restated a “sell (d+)” rating on shares of Gray Media in a report on Monday, December 29th. Zacks Research upgraded shares of Gray Media from a “hold” rating to a “strong-buy” rating in a research report on Wednesday, January 28th. Wells Fargo & Company raised their price objective on shares of Gray Media from $5.00 to $5.50 and gave the company an “equal weight” rating in a research report on Monday, November 10th. Finally, Wall Street Zen lowered shares of Gray Media from a “hold” rating to a “sell” rating in a research note on Saturday, January 31st. One equities research analyst has rated the stock with a Strong Buy rating, three have issued a Buy rating, one has issued a Hold rating and one has given a Sell rating to the company. According to data from MarketBeat, the company currently has an average rating of “Moderate Buy” and an average target price of $7.75.

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Gray Media Price Performance

GTN stock traded down $0.71 during trading on Friday, hitting $5.18. The company had a trading volume of 3,526,407 shares, compared to its average volume of 1,419,488. The business has a 50 day moving average of $4.65 and a 200 day moving average of $5.05. The firm has a market capitalization of $528.32 million, a price-to-earnings ratio of -3.64 and a beta of 0.89. The company has a current ratio of 0.93, a quick ratio of 0.93 and a debt-to-equity ratio of 2.60. Gray Media has a fifty-two week low of $3.13 and a fifty-two week high of $6.30.

Gray Media (NYSE:GTN – Get Free Report) last released its quarterly earnings results on Thursday, February 26th. The company reported ($0.24) EPS for the quarter, topping analysts’ consensus estimates of ($0.28) by $0.04. The company had revenue of $792.00 million for the quarter, compared to the consensus estimate of $780.50 million. Gray Media had a negative net margin of 2.75% and a negative return on equity of 2.50%. Gray Media’s revenue was down 24.2% on a year-over-year basis. During the same period in the previous year, the firm earned $1.59 EPS. As a group, research analysts predict that Gray Media will post 3.32 earnings per share for the current year.

Gray Media Dividend Announcement

The business also recently announced a quarterly dividend, which will be paid on Tuesday, March 31st. Shareholders of record on Friday, March 13th will be given a $0.08 dividend. The ex-dividend date is Friday, March 13th. This represents a $0.32 dividend on an annualized basis and a yield of 6.2%. Gray Media’s dividend payout ratio is presently 78.05%.

Hedge Funds Weigh In On Gray Media

Institutional investors and hedge funds have recently modified their holdings of the stock. Acadian Asset Management LLC purchased a new stake in shares of Gray Media during the first quarter worth $28,000. CANADA LIFE ASSURANCE Co increased its position in Gray Media by 68.2% in the 4th quarter. CANADA LIFE ASSURANCE Co now owns 10,401 shares of the company’s stock worth $50,000 after purchasing an additional 4,217 shares during the last quarter. M&T Bank Corp purchased a new stake in shares of Gray Media during the 4th quarter worth about $51,000. AXQ Capital LP acquired a new stake in shares of Gray Media during the 4th quarter valued at about $54,000. Finally, Engineers Gate Manager LP acquired a new stake in shares of Gray Media during the 4th quarter valued at about $55,000. 78.64% of the stock is currently owned by hedge funds and other institutional investors.

Key Stories Impacting Gray Media

Here are the key news stories impacting Gray Media this week:

Positive Sentiment: Benchmark Co. raised its price target to $12 and set a “buy” rating, implying substantial upside from current levels. Analyst optimism can support buying interest and sentiment improvement. Analyst Upgrade
Positive Sentiment: Board authorized a quarterly cash dividend of $0.08 per share (payable Mar 31; record Mar 13), yielding roughly 5.9% — attractive income for yield-focused investors and a cash-return signal. Dividend Announcement
Positive Sentiment: Q4 results topped street estimates: adjusted EPS beat (reported loss smaller than expected) and revenue of $792M beat consensus. Management said results exceeded guidance and highlighted strong Q4 execution, which supports near-term fundamentals. Q4 Press Release
Neutral Sentiment: Earnings call transcripts and slide deck are available (useful for detail on ad trends, political/seasonal impacts and cost actions). These materials can clarify drivers but don’t change the headline results. Call Transcript Slide Deck
Negative Sentiment: Q1 2026 revenue guidance was lowered to about $755M–$770M, below consensus (~$779M). Below-consensus forward guidance is the primary negative catalyst and explains downward pressure on the share price.
Negative Sentiment: Revenue declined ~24% year-over-year and prior-year EPS was much higher; the company is still navigating a post-election/advertising slowdown and structural pressures that may limit near-term upside. Zacks and other outlets highlighted the loss but noted the beat. Zacks Coverage

Gray Media Company Profile

(Get Free Report)

Gray Media (NYSE:GTN) is a U.S.-based broadcasting and digital media company that owns and operates a portfolio of local television stations and associated digital platforms. The company’s core business centers on delivering local news, sports and entertainment programming through its network-affiliated broadcast outlets. In addition to traditional over-the-air distribution, Gray Media supports multi-platform video streaming and on-demand services for audiences across its markets.